This photo is of Luigi, one of or former blue Abyssinians who was intensely loving and fun.
Here are two true and tried marketing tips that worked for various clients of ours, in other words it yielded results/business..
First Run Movie & Popcorn
When one of Harry Potter films was about to be released in Napa, one of our clients (a lender) invited a select group of past and present clients to a sneak preview of the film. At an average cost of $7.50 per seat she was able to guarantee 200 sold seats ($1500) which she prepaid. Then she found a non-competing service professional, an estate planner, to split the costs and invite 100 of their clients (including kids). Her total cost was $750.
In addition to thoroughly enjoying the show, the guests got the bonus of “bragging rights” about seeing the latest Harry Potter movie before it was released. Just prior to show time both hosts introduced each other to their clients in the audience which instantly expanded their sphere of influence. They outwardly endorsed each other as trustworthy service professionals, which led to future business. The theatre received additional cash, plus the take from all of the concessions they sold before and during the showing. It was scheduled in the morning before the theater normally opened and a few days before Harry Potter debuted.
Museum Excursion
I took this photo at the L'Orangerie museum in Paris. It now houses Monet's large works in oval rooms. These are school kids learning about one of the greatest French Impressionist painters.
A very successful luxury real estate marketing professional in Chicago was on the board of directors for the local museum. Her passion was engaging kids in the world of art. When the museum created a special interactive event for kids she sent out event invitations to all of her past clients and her entire sphere of influence offering to cover the admission cost for their kids. At $10 per child she spent only $500 for the 50 that showed up WITH THEIR PARENTS!
The positive response was unanimous. The kids had a blast, learned new things and made new friends. The adults appreciated the opportunity to meet new community members. Several of the parents joined the museum because of the quality of the children’s program. She generated a tremendous amount of good will not only from those who attended, but also from those who were impressed with the invitation and could not make it.
She also received several referrals shortly thereafter which converted to significant commissions that made the $500 investment a drop in the ocean. What contributed most to the success of this marketing idea was her passion for getting kids excited about the arts. This is part of what her personal brand stands for. When you tap into your passion and tie it into your work everything aligns to this core principle that makes marketing a joy.
This is an entry for the August Challenge hosted by Anna Banana! Thank you Anna for hosting this.
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