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Branding Moment: Do You Keep People Guessing as to What You do!

Reblogger
Real Estate Agent with Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team 93383

 

If the public does not know what you do....Then you have really missed the boat!

Original content by Ron and Alexandra Seigel DRE00893924

www.luxuryrealestatemarketing.com

We cannot emphasize enough the importance of stating what you do clearly and concisely in your brand as well as in your profile.  If you keep people guessing, chances are they will not remember you, or refer you. Here is an example of a brand that had us puzzled and guessing as to what their product or service is. 

 

Driving on Highway 101 North heading to Santa Barbara, we were behind this truck.  Naturally we started wondering what PSAV stood for.  The logo did not give us a clue either. Ron came up with Audio Visual for the AV part.  

 

What did the PS stand for.  Traditionally PS stands for Post Script meaning written after,   If that was the intent, then it should have been AVPS.  We changed lanes to see if there was a slogan or more information on the side of the truck.  

 

What we saw is a larger version of the logo, and the URL.  Ron decided that perhaps they specialize in the movie industry by leasing Audio Visual equipment to studios!  And I said, why not inform all of us as there are many residents in our area that are involved in the California movie industry!

 

At home, we checked out their site, and here is what they do

 

WHAT WE DO

Connecting and inspiring people

Every event is unique, which is why we customize every solution to give your audience an unforgettable experience.

 

They are event planners and implementers...how difficult was it to communicate that, and create a logo that was memorable?

 

Don't keep people guessing at to what your brand stands for and what you do.  It is a sure way to annoy them and not refer you!

 

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

Comments (2)

Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Ginger,

Thank you so much for re-blogging our post.  We appreciate it.  Wishing you a great weekend. A

Sep 13, 2019 09:14 AM
James Dray
Fathom Realty - Bentonville, AR

Morning ginger.

When I saw the word Branding, I know who wrote this blog.  I follow Ron and Alexandra Seigel, They always have great posts.   

Sep 14, 2019 01:38 AM