Margaret Rome, Betty Kerr, Linda DeVleig and Bruce Ailion mentioned in the latest article
The Residential Specialist
Click to see the entire article TRS Magazine Selling the Unsellable
written by Daniel Rome Levine.
Margaret Rome, CRS, broker/owner of HomeRome Realty in Baltimore, Maryland, lives for the challenge these homes present. “It’s like a dare,” she says. “Tell me all the reasons why I can’t sell it, and it’s going to make me want to do it even more.”
Highway Living
One of her first experiences with such a property was a home that sat right next to the Baltimore beltway, Interstate 695, on two acres. It also had five bathrooms and two bedrooms. Five other agents had already tried selling the home using traditional marketing methods and all had given up.
Rome did things differently. First, she took down the “For Sale” sign, not wanting to draw attention to how long the home had been on the market. She also stopped holding open houses, preferring a more targeted marketing approach that highlighted the home’s convenient access to the highway.
Instead of being defensive and evasive about the location when asked by potential buyers, she played it up. If they asked if you could hear the roar of the cars zooming past, she enthusiastically answered, “Yes, not only can you hear it, but if they slow down enough you can read the license plates.”
Rome ended up selling the home not long after to a young musician who wanted the freedom to rehearse at all hours and not worry about bothering the neighbors. Rome even sold the home a second time using the same marketing approach to a couple whose top priority was direct access to the highway without having to worry about bad weather ever blocking their way.
Read the entire article TRS Magazine Selling the Unsellable
Comments(20)