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I Am Done Being A Nice Guy!

By
Real Estate Agent with Sterling Fine Properties

Not exactly .. I am still nice but am done trying nicely to get this point across!

You keep listening to brokers, team leaders, gurus, and lead generation companies..

STOP!!

They keep saying the same thing and you should run from the same old advice (it's old)

They keep telling you to call Expired, FSBO, and all prospecting that you know sucks and you won't do it..

The lead generation companies tell you they have the magic pill of motivated buyers and sellers..

You spend a fortune only to realize they were full of s...!

HERE'S TWO THINGS THEY SHOULD BE TELLING YOU!

1- Start adding higher priced homes to your existing business

2- Use "unique" strategies that no one else is doing to capture buyers and sellers..

Let's talk about both of these..

First, get comfortable with selling higher end homes .. it only takes 4 things to be super confident ..

Knowledge .. Presentation .. Branding .. Unique Strategies

None of this has to cost a lot of money .. most of it can be done for FREE!

Secondly, start executing on "unique" strategies that bring little or no competition..

Oh, and by the way they cost little or no money!

Here's a list of them .. Linkedin Strategy .. Open House - Co-Marketing with Auto Dealership .. Private Listings .. Zillow Make Me Move .. Monthly Market Report Message .. Homes With Equity Strategy .. New Home Builders Strategy .. Facebook Ads (Great Copywriting) For Higher End Clients .. Expired - 1 to 3 Years Old .. Data Driven Lead Generation .. Unique Farming Strategy .. YouTube 

Focusing on any one of these can bring an extra $100,000+ to your income..

I have done a ton of videos on everything A to Z about higher end home sales (useful in any market) that include sales, marketing, mindset and strategies..

Click on the links or photo and enjoy..

 

70+ YouTube Videos

How To Make $111,000 With Only 4 Home Sales

70+ You Tube Sales Training Videos

30 Day Luxury Home Sales Challenge

Luxury Home Sales Training

 

To your success,

Hugh

Show All Comments
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Unique is a good thing....and can certainly increase the prosperity of a practice. EVERYONE  should bookmark this post and give you a call.

Oct 16, 2019 12:33 AM
Hugh Thomas Lorch

Sally K. & David L. Hanson Thank you for your kind words :-)

Oct 16, 2019 01:35 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Hugh- there have been many agents I've met who want to break into a different market. This can be very encouraging to them. 

Oct 16, 2019 05:58 PM
Hugh Thomas Lorch

Kathy Streib I hope so :-)

Oct 16, 2019 10:47 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

                                             

                                                 Thanks, Hugh. 

Oct 19, 2019 06:32 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Hugh Thomas Lorch this is a great topic and one every real estate agent should think about and execute if it makes sense for them.... they'd also be wise to call you and discuss using your services for their initial guidance...

Oct 20, 2019 04:41 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Hugh Thomas Lorch - those are some good tips.  Buying leads is a waste of money.

Oct 20, 2019 05:22 AM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Hugh. I really like this and agree. That said, do us a favor and use a bigger font so those of us with weaker eyes can read it easily.

Oct 20, 2019 06:37 AM
Hugh Thomas Lorch

Sheila Anderson It is their default text .. and yes I have struggled with thinking is it large enough also .. will change :-)

Oct 20, 2019 06:43 AM
Mimi Foster
Falcon Property Company - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Couldn't agree more! When agents (new or old) talk about buying leads and door knocking I just want to cringe. Run, Forrest, Run!

Oct 20, 2019 10:35 AM
Hugh Thomas Lorch

Mimi Foster Me too :-)

Oct 20, 2019 10:52 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Hi Hugh Thomas Lorch you know it!  You've got an awesome work of videos that every agent would be wise to watch - and learn!  So glad Katy featured you in her weekly post. As for buying leads.....I've told our agents and lots of other agents, do not waste your money. 

Oct 20, 2019 12:19 PM
Hugh Thomas Lorch

Anna Banana Kruchten - Phoenix Homes Sales Agreed .. great to hear  you have told your agents the same thought :-)

Oct 20, 2019 09:41 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Hugh Thomas Lorch ,

I'm so glad that Kathy Streib featured you post in her "Ah-ha" moments for the week! Excellent videos and excellent tips. I've never bought a lead in 25 years and don't intent to start anytime soon!

Oct 20, 2019 08:02 PM
Hugh Thomas Lorch

Dorie Dillard CRS GRI ABR WOW! That is inspiring .. that is something all agents need to hear :-)

Oct 20, 2019 09:45 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Thanks for the advice and suggestions. I'll check out your videos!!

Jeff

Oct 21, 2019 07:05 AM
Hugh Thomas Lorch

Jeff Dowler, CRS Enjoy .. they are not fancy .. just good straightforward talk :-)

Oct 21, 2019 07:12 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Good morning! I will have to check out some of your videos. We all have to find the prospecting methods that work for us. If nothing is working then we're not doing the right things and need to readjust our plan!

Oct 21, 2019 07:14 AM
Kat Palmiotti

Free is good!


 

Oct 21, 2019 11:47 AM
Hugh Thomas Lorch

Kat Palmiotti Agreed! And it doesn't need to cost a lot of money .. many strategies are pretty much free or little cost .. what they do require is energy and some time :-)

Oct 21, 2019 07:17 AM
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Good post with lots of good ideas! I must admit I still call FSBOs and expired listings

Oct 21, 2019 09:09 AM
Hugh Thomas Lorch

Tom Bailey Perfectly fine except the competition is heavy .. just branch out to strategies that have little or no competition :-)

Oct 21, 2019 09:13 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Hugh Thomas Lorch 

What a clever concept. Just add a few higher-priced listings to your inventory!

 

Oct 21, 2019 08:50 PM
Hugh Thomas Lorch

Margaret Rome, Baltimore Maryland It boosts everything :-)

Oct 21, 2019 09:16 PM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
NC Real Estate Transition & Relocation 919-602-848

Thanks Hugh! You've mentioned a couple strategies I haven't heard of. 

Nov 19, 2019 04:35 AM
Mott Marvin Kornicki
Waterway Realtors® • Notary Public & Apostille - Sunny Isles, FL
Miami Notary & Apostille 786-229-7999

Great information Hugh Thomas Lorch - lot’s of interesting concepts!

Nov 19, 2019 01:42 PM
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Author Bio: Hugh Lorch…Arizona Luxury Homes….15 Years Residential Real Estate…Member of the Institute for Luxury Home Marketiing

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