A low cost and EFFECTIVE way to get referrals-Quality Referrals. It works!

I send out newsletters each month to my sphere of influence but the thing that makes it effective and work well for new business, is people like to refer people they like and trust.  A good way to keep the trust bank full is by not abandoning your clients after their check clears. 

I am suggesting you write to your clients each month. Let the people know you are human, you laugh and cry, love and hate, get bored once in a while so you do something that creates excitement.  Relate to your audience, share your dreams and what is going on in your life.

I do this each month with a letter I call A letter from the heart.  Ok, I'm hearing some of you now, saying "I can never do that, I am too private beside who cares what I am doing in my life"  Well, I thought the same thing when I first started it 10 years ago.

I have sent out over 100 different letters since then and I will say if it didn't work, I would not do it.

I am going to post my January 2006 letter.  If the group likes it and wants to see more, I will post other letters I have written to give you some ideas. 

                                                   Here is my January 2006 Letter

January 2006

Dear friends,

Let me start the New Year by thanking you for reading my newsletter.  2005 was a banner year and I am forever grateful for your patronage and your referrals. 

January is starting off well for my youngest, Andrew.  He participated in the Pinewood Derby Race with the local Cub Scouts.  It was a busy day at the Colts Neck post office as they were kind enough to weigh the cars for all the boys and or parents that were coming in.  The homemade cars could not weigh more than 5 oz. and we stayed there until it was 5.0 on the nose.

It paid off!  Andrew's car came in second place overall and even tied one race for first place.  It is amazing that the race is computerized and measures to 1/100^th of a second.  The race that tied was 4.66 seconds.  I am proud of my little guy but more than pride I am happy for him.  It was such a delight to see the kids with their big smiles as they watch with hope while their cars race down the track.  I wish to thank the leaders of the scouts for their time and commitment and a big thanks to the Colts Neck Baptist Church on Merchants Way for hosting the race.

I guess we can take a lesson from hope.  Hope is what keeps us motivated and going.  Hope is why we do what we do.  We all hope for the best for our families and loved ones.  Hope is a belief and an act of faith all in one.

Here's to hoping (raise a glass) all of your dreams and your aspirations come true in '06.  My hope for you is that you live life to the fullest while being kind and loving.  Count your blessings on a daily basis and be forever grateful to live in such a great country where we can have the freedom to become whatever it is we hope to be when we "grow up."

Grow up?  It is ok to admit, there is a part of us that enjoys watching the cars come down the track, just like Casey Jr.

This is the year I turn 40 and I am still growing up.  I hope you are still growing up too.  Never stay still unless you are relaxing and keep your dreams and hopes alive.

Hope you have a wonderful 2006!

Sincerely,

Timothy Schwartz