It's well known the objective of a search engine is to identify and to index content so that they can provide searchers with the best search experience possible. Did you know that accurately linked anchor text can raise the odds your content will be highly ranked OR, better yet, a part of that user experience?
Now, for our purposes here, we're not going to review the process of building links back to ourselves. Those come from other people's sites or even from other sites we manage ourselves, like here at Active Rain. That strategy is also very important, but mostly out of our control.
In this post, lets place emphasis on the use of outbound links embedded in Anchor Text in our own content, but lets' discuss pointing to *pages and posts that lie deeper in our own content.*
Wikipedia defines Anchor Text as follows, "The anchor text or link label is the visible, clickable text in a hyperlink. The words contained in the Anchor text can determine the ranking that page will receive by search engines. Anchor text usually gives the user relevant descriptive or contextual information about the content of the link's destination."
"The words contained in the Anchor text can determine the ranking that page will receive by search engines." Hmmm, what they don't distinguish is whether or not we can benefit from the use of embedded links in Anchor Text we build into our own content pointing to more of our own content. Normally you can't influence how someone else will link back to you from their own site [given the opportunity be sure and ask they link to you from text accurately describing your pages or posts = anchor text], but we certainly can control our own links.
An outbound link is demonstrated above where we pointed a link outward [to Wikipedia's page defining ‘anchor text'] from the words "Wikipedia defines Anchor Text"; whereas, we can create those same contextual anchor text links pointing inward [AND NOT to a home page!] to our own pages and posts.
This opportunity exists for you, in theory, because search engines constantly crawl the web, content, pages, posts and particularly links in their never ending quest to identify the freshest and most relevant sources for information; therefor, the sources like you using links accurately -in Anchor Text- are rewarded. Again, if Anchor Text is relevant to the page it links, the page's visibility to a search engine algorithm will be heightened, possibly carrying better rank along with it. Now be careful because a common mistake is to bury a link, for instance, in the words ‘click here' rather than using relevant Anchor Text for that link. ‘Click here' is NOT Anchor Text!
In summary and whenever possible, embed links in the right contextual or descriptive key phrases pointing inward [inbound or deep internal] to your own important pages or posts!
Related Posts:
- Better Blog Writing Techniques Post No. 2: Deep Internal Linking
- Getting started with Better Blog Writing Techniques
Chris Frerecks
Kinetic Knowledge LLC / Real Estate BlogsitesTM
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