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Rooms Are Staged | Print Marketing Too | The Eye Buys | Make Them Look

By Barbara Todaro

Services for Real Estate Pros with RE/MAX Executive Realty - Happily Retired 104763

November 30, 2019 02:20 PM

The Local Town Pages Newspaper landed in everyone’s mailbox today, and the timing is just fine! The new listings in our town have been few and far between. We have several coming in the springtime, but it’s a lot of snow shoveling coming before spring.

I loaded the newspaper with press releases; a full page real estate ad with a colored background; and a revamped front page ad with a blue background and much of the text removed.

All of it seemed “eye-catching” to me as I flipped through the newspaper. Visibility is there not only because of the size but also the colorful marketing pieces.

“The Eye Buys” is a marketing phrase that references staging within homes. However, every print marketing piece should be “staged” so those “reading eyes” will remember the quality and the attraction to the ad.

There are several real estate ads in this newspaper, but none really pack a punch. I like the presentations that demand one to at least begin to read the bold print.

Just another thought for the moment.....

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Charles Bradford

Northbridge Equity, LLC - Indianapolis, IN

Nice job Barbara! I remember from an advertising class in college we were encouraged to do ads a la Wall Street Journal with less copy and more white space. In todays busy, Twitter driven world people won't read as much as they once did -- even in a newspaper. Write your ad to pique interest and add color to make it stand out. Again, well done!

Nov 30, 2019 02:35 PM

Barbara Todaro

Franklin, MA

marti garaughty

garaughty.com - Montreal, QC

a highly caffeinated creative type...

Nov 30, 2019 02:37 PM

Michael Jacobs

Pasadena, CA
Barbara Todaro

Franklin, MA

Barbara Todaro

RE/MAX Executive Realty - Happily Retired - Franklin, MA

Previously Affiliated with The Todaro Team

Charles Bradford every real estate agent across the country should be enrolled in an advertising class.... it's all basic concepts and (get ready) "common sense" marketing.

Nov 30, 2019 02:39 PM

Thanks so much marti garaughty for the feature in The Art of Marketing You.... I appreciate that....and you're so good to me.

Nov 30, 2019 02:40 PM

marti garaughty

Montreal, QC

Michael Jacobs

Pasadena, CA

Pasadena And Southern California 818.516.4393

Hello Barbara - staging goes beyond the basics we may think it includes so many aspects of marketing. Think like a consumer and what they want to know and see.

Dec 01, 2019 07:13 AM

Michael Jacobs you have a clear understanding and vision of marketing and how to create and present the message......

Dec 01, 2019 07:17 AM

Michael Jacobs

Pasadena, CA

Margaret Rome Baltimore 410-530-2400

HomeRome Realty 410-530-2400 - Pikesville, MD

Sell Your Home With Margaret Rome

Your ad really pops! You make them stop, look and hopefully call.

Never taken an advertising class. Maybe I should.

Thanks for always sharing your creativity!

Dec 06, 2019 09:23 PM

Margaret Rome, Baltimore Maryland I've not taken any marketing classes and in my opinion, neither of us need it... we have decades of on the job training.... as listing agents, you and I could teach that Marketing 101 class.... you know all the basics, just as I do..... I learned them from "TRIAL AND ERROR".... now it's second nature.

Dec 07, 2019 03:48 AM

Charles Bradford

Indianapolis, IN
Margaret Rome Baltimor...

Pikesville, MD

Barbara Todaro But we would have fun in a marketing class...imagine how much we could share from all our trial and error experience.

Dec 07, 2019 08:18 AM

Charles Bradford

Indianapolis, IN
Barbara Todaro

Franklin, MA

the instructor may need to sit in the back of the classroom!!!!!

Dec 07, 2019 08:31 AM

Rooms Are Staged | Print Marketing Too | The Eye Buys | Make Them Look

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Barbara Todaro

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