Have you thought about how you market? Do you have an understanding of why you market as you do?
When you list a single family home, do you profile a possible potential buyer; or do you “throw it out everywhere" with just the basic facts and stats of the home?
I like to target market our listings. I began that process of marketing when I was listing new construction and had 3 active adult communities to sell. They were 55+ active adult communities, and I purchased a database of names and addresses for those 55+ of age and owned homes. I bought names in towns that were within 20 miles from Franklin.
All of the condos sold with a steady flow of closings and price increases. Target marketing with direct mail marketing postcards worked beautifully, and I continue to use target marketing for many other types of homes.
I’ve targeted first time home buyers who were renting high rent apartments. There were targets for luxury homes. I’ve targeted investment properties by contacting existing investors. Builders were obviously targets for land. This list of targets could go on forever. The names and addresses were purchased through Acculeads.com.
Just another marketing thought ….
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