The post-Thanksgiving weekend is usually a box-office dead zone, which is why studios don’t often roll out major wide releases in this corridor. Even among holdovers, it’s common for movies to drop more than 40% from the previous weekend, and Disney’s mega-hit “Frozen 2” was not immune, dropping 60%. Still, the animated film continued its winning streak into a third consecutive weekend, adding $34.7 million for a cumulative total of $337.6 million, accordin
g to estimates from measurement firm Comscore. Globally, the film has earned $919.7 million and is poised to become Disney's sixth film to cross the $1-billion milestone this year.
The only major new release of the weekend, STX Entertainment's animated musical "Playmobil: The Movie," opened outside the top 10 with $668,000.
The $75-million film, based on a German toy brand, features the voices of Daniel Radcliffe, Kenan Thompson, Meghan Trainor, Anya Taylor-Joy, Jim Gaffigan and Adam Lambert. STX serves solely as a distributor on the film, picking it up after the original distributor Global Road went bankrupt.
The result is the fourth-worst opening ever for a movie playing in more than 2,000 theaters, dangerously close to the current record holder "The Oogieloves in the Big Balloon Adventure," which opened with $443,000 on its way to $1 million in 2012.
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