A Facebook checklist will help you get the most from your posts by driving traffic to your website and gaining your readers’ trust.
Get Valuable Link Clicks
Keep it Short – Short posts are more likely to be read than long ones. Long posts tend to get fewer link clicks.
Hashtags – Facebook users aren’t as likely to search for your content using hashtags as they are with other social networks. Save your characters for the important things you have to say.
Use Short Links – When adding a link to your posts, use a link shortener such as bitly.com. This helps keep your posts shorter and more likely to be read.
Creating Engaging Images to Boost Traffic
Boring Images – Use attention-getting images in your Facebook posts. There are many free (and stunning) photos available online. Use a site like Pixabay, Pikwizard, and Unsplash for gorgeous photos and other images. Read their terms of use prior to use.
Use Large Photos – Larger photos look better than smaller ones. Viewers who are accessing your post via their mobile devices with HD screens will be more impressed with larger photos.
Sharing is Caring – Ask your readers to share your images and to respond to your post using a GIF. Or, you can ask them to respond with one word or phrase. This engagement means more people will see and respond to your post.
Let Them Choose – Post an image that showcases two alternatives. Ask them to choose which one they prefer. This elicits a response from them and anyone else they share it with. This example is regarding kitchen islands. You can use any number of photos for your readers to make a choice from.
Hosting a Facebook Event
Start with Your Website – Create an event page on your website. Use that page link in your Facebook event post.
Share Updates – Schedule event updates leading up to your event date. This will keep people interested while driving traffic to your website’s event page.
Make Your Invitation Pop – Create a digital invitation using a free service such as Canva. Upload it to your Facebook event and add details and your website’s event URL.
Be Part of a Group or Create One
Join groups related to your niche and target market or create your own.
Answer questions and provide useful feedback.
Ask the group host if it’s okay to add your website link to your posts that would add more information to the conversation.
If you’ve created a whole new website or specific page, provide the link and ask for critiques. This can create some real conversation.
Whether it’s your group or one you belong to, always be respectful of the rules.
Provide positive feedback from the group.
Use this Facebook checklist to drive your followers to your website. You’ll find that you’ll have more engagement and website traffic.
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