From the completed assessments, the mid-size to small business is able to clarify what needs to be done for effective execution. Possibly through clarification priorities will change and should change. At this time, the small business owner, that means you, will be able to clarify:
- Critical goal categories
- Key assumptions
- Marketing plan
- Sales plan
- Management (operations) plan
- Financial plan
- Budget or profit and loss forecast
- Innovation plan
- Customer loyalty plan
- Dashboard of key performance indicators
- Strategic plan recap
At this time it is imperative to have clarity about consistent goal planning, setting and achievement. Consistent goal setting and achievement is where the breakdown happens.
HINT:
The Attribute Index is a great assessment to learn about the person’s goal setting talent.
Many in leadership roles presume their people know how to consistently set and achieve their goals. By reviewing the statistics of small business failure rate, employee turnover personal debt, obesity, college debt along with lack post-secondary degree completion we know consistent professional and personal goal achievement is not happening.
To achieve goals is dependent upon a process. The challenge is many people may know about SMART goals, but they side stop the process out of ignorance or just being in a hurry. What is missing is the “emotionalization” to achieve or not achieve the goal.
Human beings are emotional creatures. By bringing emotions into the goal setting process, the desire to achieve the goal inspires the person more than just writing down the action steps.
Another essential aspect within the goal setting process is gaining clarity around all the known and potential barriers keeping the individual from successful goal achievement. The goal setting process is really the application of critical thinking skills.
Do you think you know Step Three?
Come back tomorrow to read if you are correct.
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