SEO means Search Engine Optimization, and it is the act of optimizing your website for natural or organic search engine results. The non-paid kind of results that we all love so much. SEO is actually a part of SEM.





SEM means Search Engine Marketing, and it encompasses a variety of things to include SEO.
Below is a list of some of the things that go into SEM:

• Search engine optimization
  
• Search engine and directory submission management
  
• Paid inclusion and trusted feed programs
  
• Pay-for-placement management (includes pay-per-click)
  
• Link popularity/reputation development
  
• ROI and performance monitoring and reporting.
  

SEO and SEM are constantly evolving, and staying on top of it can be daunting, but for a website, blog, forum or any other presence online to be effective, getting SEO and SEM right is crucial to the bottom line.