I think I'll take a moment to talk about blog post footers.
Because we all tend to talk about many different topics when we post on ActiveRain, it can be confusing for the poor Googlebot to determine what our blogs are all about. One day I am talking about Arizona Home Loans and the next day, I may be complaining about some new rules that may be affecting the mortgage business.
So how does Google determine what our blogs are truly about? (Hey Google, my blog is all about Arizona Home Loans and Arizona Mortgages.)
Well, one way is to include- in every blog post- a footer that uses your keywords. Don't be boring; write a different one every day. (That will also help with any possible problems with Google's duplicate content filter.) No, I don't know for a fact that duplicate footers will be penalized by Google, but I always take the safe route and just use common sense. If you don't like this advice, please don't use it.
[ Edit: I actually just found a featured post, minutes after posting this, which uses a footer. It is Dr. Ziagos, talking about the economics of real estate transactions. ]
But if you feel like commenting that "duplicate footers won't hurt your rankings" or that footers are of no use:
A.) Sorry, but you don't know that. Google's algorithm is the biggest secret on the web, and is always changing, evolving...so nobody really knows anything. Except, of course, the people at Google and they ain't tellin'.
B.) So go ahead, use the same footer on every post. I am going to do the common sense thing and end each post with a different footer, so, to the Googlebot, it will appear that each one of my articles is 100% unique and contains the keywords that I want.
So with that, I bid you good-day. Now check out my footer. Make sure that Googlebot knows what this blog is all about...really:
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Blog Posted by Karen George, Arizona Home Loan Pro and Branch Manager of National Wholesale Mortgage. We don't just provide mortgage loans in Arizona however. Are you looking for a Colorado Mortgage Company? We provide loans in Colorado, California, Utah, Wyoming, Michigan, New Mexico and Iowa.
Call us today at (877) 551-8188 for your Colorado Mortgage refinance!
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