Home : Blogs : Cindy Lin @ Staged4more, ASPM, IAHSP,IRIS, CSP : Cindy's Ranting on Her Life in the Staging Industry

Being Green Can Be Your Market Differentiator

I recent took on a client who wants me to redesign her existing home right now but at the same time preparing it for sale 2-3 years down the line. When I suggested green finishes, she was very open to it.

This is why:

a) Green finishes are healthier to live in the home, especially if you have young children and pets. They roll around in those finishes every day on the floor, touching the wall, you want to make sure the finishes are quality green materials that is safe to live in. It’s also better for your installer, they don’t need to breathe in those terrible chemical smells. Moreover, you are not exposed to off-gasing from non-green materials or chemical glue. In typical carpet installation, the chemical glue emits toxic off-gasing for 8 years after it is installed. 8 years!!! Do you want your children or grandchildren to breathe that toxic in for 8 years?!

b) Quality green finishes and materials perform just as well as non-green finishes, if not better. Take the new green fabrics for example, they breath well therefore reduce the chance for skin allergy. They are not processed in chemicals so they are healthier to wear or to sleep in. You are not rubbing those chemicals off your skin that can cause irritations and rashes, you sleep better. You sleep better, you perform better during the day. Not a bad bargain at all.

c) Green finishes increase RESALE value. It’s true. By being more environmentally conscious and by installing green finishes and green appliances, you are reducing the costs to maintain your home, utilities and helping the planet out. With an rapid increase awareness of being green and eco-friendly, using green finishes and materials make the (Read more …)

Posted by Cindy Lin @ Staged4more, ASPM, IAHSP,IRIS, CSP on 06/12/2008 12:15 AM

Comments (9)

resale, green, eco

Post is included in group: Realtors®
Post is included in group: ECO-All-Stars~ GREEN Resources, Trends & Friends
Post is included in group: Stage It Forward...
Post is included in group: The Art Of Marketing You
Post is included in group: Real Estate Staging Association

9 Comments on Being Green Can Be Your Market Differentiator

Cindy, breathtaking photograph, I can't stop watching it. You are so right, GREEN is not only in, it's about time. We need to be healthier and save our planet and this is a start. Thanks for the reminder. Good to see you blogging, it's been a while, warehouse moving huh? Hope it's going well. Can't wait for the grand opening.

06/12/2008 12:52 AM

by Terrylynn Fisher, Realtor CRS, CSP Staging Advocate, LGLS CP, SRES (Diablo Realty-www.StagersLIST.com)

Cindy,

My husband and I were just talking about this today. We are looking at building some studio apts. And I was telling him about stagers that are going green with their staging. This is something I feel we all need to look at. It's the future and our childrens future. Thanks for sharing.

BTW is anyone else having trouble with the spellchecker?

06/12/2008 03:26 PM

by Donna Schoby, Ready, Set, Stage! Fayetteville, AR (Ready, Set, Stage! Serving Northwest Arkansas)

Nice post.That is awesome that you are getting folks willing to work with you to green their homes. It will certainly, as you say, help to increase not only the sale value, but also the market positioning...

06/12/2008 04:24 PM

by Alex Mordas - Tallahassee EcoBroker® (Keller Williams)

I especially think your third point in compelling and something I hadn't thought of.

06/12/2008 06:03 PM

by Tori Lynn Ross - Omaha's Premier Home Stager (Ross Designs, LLC)

Hmmm a hybrid car to improve my love life. Interesting stat. :)

06/12/2008 09:49 PM

by Pete Jalbert R(S) (Jim Sanders Realty, Inc. )

Cindy, great blog. Thank you for getting me to think differently. I have some research to do.

06/13/2008 10:25 AM

by Nancy Cleary (Domus)

Cindy, Have you seen the new Channel Planet Green on the Discovery Channel?. Some pretty interesting stuff.

06/13/2008 10:00 PM

by Donna Schoby, Ready, Set, Stage! Fayetteville, AR (Ready, Set, Stage! Serving Northwest Arkansas)

We have already been doing this and are carving out the green niche for Staging for those that are concerned about that element for selling or Staging to live. Our projects we've done have been well received and featured on the local news. It really does not require that much of a change from what we do outside of use of different materials. - Jennie

06/14/2008 04:02 PM

by Jennie Norris, ASPM, IAHSP, We Stage Sacramento (We Stage Sacramento)

I think this is what Christine Rae won RESA 2007 Innovator of the Year for, if I'm not mistaken. She's been on the eco mission for a few years...and wrote an EcoStaging Designation Class. It's wonderful actually and the depth of research is amazing.

06/15/2008 02:27 AM

by Terrylynn Fisher, Realtor CRS, CSP Staging Advocate, LGLS CP, SRES (Diablo Realty-www.StagersLIST.com)