Hi to all, as some of you (agents) know have sent this info out to all our Crookerhancox Inner Circle Members, I know for our business we are always looking for info to help us attract more clients. I found this and we are sharing, remeber sharing is caring. If you wish to be on our list of ICM's (Inner Circle Members) go to www.crookerhancox.com or e-mail me at ccrooker@rogers.com
Have a look below and see if any of the ideas/hints/Formulas etc. are any use to you, writing better ad's is very important. Do not forget that if you would like some info on any topic just ask and we will see want we can do. For some up to date Real estate news click here, http://realtytimes.com/rtnews/nlpages/canada Hi, as.htm?open&Vol=108&ID=realestatenewsca Hope this helps.
Here are 7 "formulas" that can help you write more powerful headlines:
1--Ask a question.
But make sure it's a question to which the reader wants to know
the answer.
Weak: "Do You Know What XYZ Company is Up to Lately?"
Here's one that was a strong control for Economics Press years
ago:
Strong: "What Do Japanese Managers Have That American Managers
Sometimes Lack?"
2--Tie-in to current events.
A news angle is especially effective when promoting financial
publications and other products affected by current events on a
daily basis.
Example: "Stay One Step Ahead of the Stock Market Just Like
Martha Stewart - But Without Her Legal Liability!"
3--Create a new terminology.
You can literally create a brand or product category by
expressing an old idea in a fresh and compelling way.
Example: "New 'Polarized Oil' Magnetically Adheres to Wear Parts
in Machine Tools, Making Them Last Up to 6 Times Longer."
4-- Use the words "new," "introduction," or "announcing" in your
headline.
It works because people are interested in what is new.
Example: "Announcing a Painless Cut in Defense Spending."
5-- Give the reader a command; tell him to do something.
Example: "Try Burning This Coupon."
The above headline was for an ad advertising a fireproofing
compound.
The paper the ad was printed on was coated with the fireproofing
chemical.
So when you followed the instructions in the headline -- and
held a match to the ad -- it didn't burn.
Result: an instant on-the-spot demonstration proving the product
works.
6-- Promise the reader useful information.
Prospects are more likely to read your ad if they feel they can
learn something useful by doing so.
Example: "The Secret to Richer, Moister Chocolate Cake." (Duncan
Hines)
Example: "How to Win Friends and Influence People." (Dale
Carnegie)
7-- Highlight your offer.
If the offer is new, unusual, or especially strong, put it right
up front.
Example: "You Can Now Subscribe to the Best New Books - Just as
You Do to a Magazine."
The above headline was used in an ad to launch the Book of the
Month Club.
Sincerely, Chuck Crooker and Steve Milton/CROOKERHANCOX HOME INSEPCTIONS INC. www.crookerhancox.com
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