I must admit that I have been learning as I try to become more adept at marketing. I also do some other writing as well and am learning in that area also. One thing that is very true, and I know always has been, is the "eye catcher", the thing that is going to attract attention. In selling homes it is the "wow" factor in many cases, what you do to try to grab the potential customer's attention. But regardless of the business if you are marketing or selling something you have to have some way to "grab" them so that you can present the meat of what you are trying to get across.
In this type of setting, and in many others, it is the title. If it does not attract your attention as something that might have interest for you there a couple of hundred others just a flick away. So if you are reading this the title of this blog at least piqued your curiosity enough for you to open it. I wish I had the magic secret to the most interesting titles in the world.
I send out a newsletter each week and it is interesting to me to watch the number of "opens". I am trying to track this to get an idea of what things catch people's attention enough to open it. If I just send it out as "Merlin's Newsletter" it will be like probably 100 others that they recieve on a weekly basis. So I always send from me personally with an individual tag or title to the e-mail that hopefully will show that it has some benefit if opened. Of course then I actually have to provide something worthwhile too, which I feel that I do. But you can have the best content in the world, the most fabulous advice, and it won't mean anything if no one ever looks at it. My aim in the newsletter is to help, to inform, to assist, so that I can further relationships and create new ones as well. My feeling is that even if I never get business for someone who reads it that it is helping that person in some way. If it is I would hope that they would consider referring business to me, but I would still feel good about the help I had provided if they didn't.
It will be interesting to see how many views this gets. Then I will know if this title created any interest. Hopefully this has been helpfull and the next time you market be sure to spend as much, or maybe even more, time on your title so that your important content will be viewed.
And also, if you would like to be on my newsletter list....just send me a comment or e-mail and I would be thrilled to add you! :-)