Terrific interview with award winning South Natick realtor John Prescott regarding social media marketing. Mortgage pro Brian Brady quizzes John Prescott about the value of social media at the inaugural Bloodhoundblog Unchained Conference, brought to you by Zillow, in Phoenix. Tapped as the top metrowest real estate agent, John Prescott elaborates on the need for successful agents to stay on the cutting edge of web 2.0 technology. As the real estate industry continues to shake itself out, the need to use technology aggressively is de rigeur for agents wanting to maintain their competitive edge. John Prescott, "Boston Kayak Guy," is pursuing education and technology zealously to better serve his clients in the Wellesley, Natick, Weston, Needham, and other metrowest communities.
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