As an engineer/real estate agent, I tend to be a bit skeptical.
Correlation doesn't mean causation.
Some things are just coincidence.
And rare is the day in this business that someone isn't trying to offer a "bright & shiny".
Emails like the following:
"I understand that your industry can be very competitive, so I'm hoping that you have some time this week or next to sit down for a comprehensive review of your digital presence."
Now most of these cold call style emails are even more generic. We were reviewing your website and noticed...
Personally if you want ANY credibility at all, WHICH of our sites did you "review"?
So yes, I'm a skeptic. I'm rarely going to be a first adopter. And I'm rarely going to grant the time being requested for a pitch.
I don't need the latest phone and will go years without upgrading (although I've got to admit the camera on my S10 absolutely outclasses my previous S4 by light years).
Drone photography? For the most part I consider it a bright and shiny. If you're pitching cookie cutter communities with homes on .2 acre lots, I don't think there's just not a lot to work with to create the WOW factor that can't also be accomplished with boots on the ground. YMMV though.
But I think there are times it's not a bright and shiny, but a valuable tool. A custom home on a large lot with some great outdoor features? Now there I think we move from being a bright and shiny to a valuable addition to the marketing of a home. I can't show this backyard nearly as well with a series of shots as I can with an overview. So I hire a drone photographer to give me what I want.
So while I may be skeptical, if I see value I've got no problem expending the dollars to make it part of our toolbag.
I'll tap into the experience of my peers. Evaluate how well I think it will transfer to my local market, and make a decision.
So what's the latest "bright and shiny" that passed your review and made it into your toolbag?
Serving Greater Cincinnati home buyers and sellers,
Bill & Liz aka BLiz
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