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Branding Moment: Remarkable Packaging Makes a Business Stand Out!

By
Services for Real Estate Pros with Napa Consultants DRE00893924

In our never ending quest of discovering new  dark chocolate, we discovered the Tcho brand.  Someone decided to think outside the box and shaped one into a rhomboid.  A rhomboid is a parallelogram with no right angles and unequal sides.

The chocolate bar is square shaped.  It fits snugly with it companions leaning against each other in the box on the square side (short side).

Here is a picture of our latest favorite discovery.  We were equally impressed with the chocolate as with the branding and packaging.  And all their chocolate bars are square.  For those of you who like different percentages of chocolate, Tcho.com has an incredible assortment of bars.

Remarkable packaging makes a business stand out. It also makes that business or individual memorable.

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Comments(35)

Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Barbara Todaro yes, the eye does buy.  You would love the latest presentations we have recently created for two projects...definitely eye candy. A

Apr 14, 2020 07:19 AM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

Oh dear, oh dear, now I have me a chocolate hankering....that looks really good and delicious, I bet it melts well and makes a really cool chocolate sauce to pour over vanilla ice cream or poached pears...see where my mind has gone. Maybe they deliver....and have some with nuts.

Apr 14, 2020 07:40 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for sharing this special discovery.

Chef Dolores and I love dark chocolate.

Apr 14, 2020 07:48 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nick Vandekar, 610-203-4543 check the site out, they have so many interesting products with chocolate..And for the first week they give you a 20% off, and we got out chocolate 3 days later via FEDEX.  A

Apr 14, 2020 07:48 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy Kelley this would be a great way to treat Chef Dolores for all that dusting she is doing now that your maid service is on hold.  LOL A

Apr 14, 2020 07:49 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Ron and A, you both know so much about branding and I like that you share things with us.  Make it a great day!

 

Apr 14, 2020 09:11 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I really do believe in this...

I hope you have a wonderful Tuesday Ron and Alexandra Seigel 

Apr 14, 2020 09:12 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Ron and Alexandra Seigel - the package is inviting to me.  I went to the site too.

Apr 14, 2020 10:08 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Ron and Alexandra- My eye and ears perked up with the mere mention of chocolate. Will have to check these out. 

Apr 14, 2020 12:36 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib the first time we tried was when we found it at Cost Plus.  We could not believe at the range of flavor they got out of the chocolate...Valhrona comes close, but does not have as much of the fruity side...If you do check it out, let me know what you think A.

Apr 14, 2020 12:40 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Will Hamm Thank you for your kind words...they are always appreciated, once you know your brand, marketing is simple.  A

Apr 14, 2020 12:41 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Paul S. Henderson, REALTOR®, CRS I know this to be through, I have a feeling some of the people who commented will go to the site, and some will buy...All the chocoholics that is...enjoy your day.  A

Apr 14, 2020 12:44 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Grant Schneider we agree, the site is easy to navigate, and full of wonderful possibilities.  A

Apr 14, 2020 12:44 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Brian England Trader Joes had it this Monday.  It is called Absolute Black. Montezuma.  I would send you a bar, but I am afraid it would melt when it go to you.  Amazon has it for twice the price of TJ's.  A

Apr 14, 2020 12:48 PM
Brian England

I will look for it next time I am shopping for groceries and report back to you!

Apr 14, 2020 01:23 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Well, I'm one of those folks who thinks there is no such thing as bad chocolate, so packaging doesn't really matter!  I do like the red color of the box. Yeah, it does get attention, but what the heck does TCHO stand for?

Apr 14, 2020 05:28 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Wow love dark chocolate and at 81 % my name is on it:))Endre

Apr 15, 2020 12:00 AM
James Dray
Fathom Realty - Bentonville, AR

Morning Alexandra.

WOW! re-blog twice, this one is a winner, of course all of them are. 

Apr 15, 2020 12:04 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat an abbreviation for Chocolate, and with the T it is how its pronounced...Clever, but not easy to figure out...That is my take. A

Apr 15, 2020 06:28 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. we usually like chocolate that is at least 85%, and this one was a delicious surprise...

Apr 15, 2020 06:30 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray I knew it was re-blogged one for sure, and I am going to find out who re-blogged it again.  A

Apr 15, 2020 06:31 AM