Special offer

"6 Key Factors to Pricing Your Home in Today's Market"

By
Real Estate Agent with Baird & Warner Downers Grove

I have been selling Residential Real Estate in the Chicagoland area since 1996.  The most frequently asked question I hear is "What is my home worth?"  There is more information needed when pricing your home to SELL than just Comparable Properties.  When performing a Comparable Market Analysis or CMA, for short, here are "6 Key Factors" I take into consideration when giving my sellers a SUGGESTED LIST PRICE.

1. Motivation of My Sellers-Are you having financial concerns? Are you relocating? Did you purchase another home without selling your current one?  All of this information is extremely important because it gives me insight on how "quickly" you NEED to get your home SOLD. 

2. Market Conditions & Active Competition-Market trends & active competition will show you exactly what is happening in your local market.  Are prices declining? Are sellers offering buyer incentives? What price range is selling?  How long are similiar homes on the market for?  What makes your home stand out from the others that are considered your competition? 

3. Comparable Property Data-When comparing your home to similiar properties, it's important to not only look at the MOST RECENT SOLDS, but also active & expired listings.  Recent Solds will show you what buyers are willing to pay for similiar homes in your local market, how many have sold in the past 3 months and how long they took to sell.  Active listings show you all of your CURRENT COMPETITION...what other homes buyers will be looking at when viewing yours, how long they've been on the market and the supply of inventory.  Expired listings basically show you what NOT to price your home at because the current market is not supporting that price.

4. Mortgage Conditions-Current interest rates and available loan programs will definitely affect the pool of buyers who will be able to afford your home.  When rates go up, buyers may suddenly find out they are no longer able to afford your home.  The same goes for different loan programs which may allow for a lesser or greater down payment.

5. Location-Are you close to schools, shopping and major expressways?  Do you back-up to a busy road or a wooded area?  Location, location, location...this definitely plays an important role in pricing your home.

6. Appearance-Last but not least, looks do count!  Is your home clean?  Were projects started but never finished?  With a large supply of inventory, your home needs to SHINE!  You only have one chance to make a GREAT 1st impression.

 

I wanted to explain the process of pricing your home.  When an agent gives you a SUGGESTED LIST PRICE, please remember it takes much information & local market knowledge to price effectively.  If you are thinking of selling your biggest investment I strongly suggest you contact a local Realtor who is familiar with your market & current trends.

For more information on my Seller Services, please visit my website at:

http://www.bairdwarner.com/laura.karambelas

or give me a call at 630-964-3276

Laura Karambelas-Realtor, RCC, CNHS, Relocation Certified

Comments (10)

Fernando Herboso - Associate Broker MD, & VA
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

PRICE X 6

Jun 12, 2008 11:52 PM
Eileen Liles
970-216-0530 http://WeSellDeltaCounty.com - Cedaredge, CO
Macht-Liles Real Estate Group - Cedaredge, CO

Good morning Laura!  I needed this this morning.  I need to be paying more attention to the "expireds".  Our market is just notoriously "slow".  Even when the market everywhere else was selling like crazy, our DOM was over 200 days.  We seem to be seeing more fast closings on some of the lower priced homes (less than 200K) lately....humm....food for thought.

Jun 13, 2008 12:10 AM
Charlie Ragonesi
AllMountainRealty.com - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros

The 7th factor is , Buyers will give you a low offer because they have been brainwashed by the media. That is why I am here to fight for you and get you the best price possible

Jun 13, 2008 12:13 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Laura, six great points for pricing a home. If it is priced right and it looks good, it will sell. Thank you for sharing.

Good Post!

Jun 13, 2008 01:19 AM
Laura Karambelas
Baird & Warner Downers Grove - Downers Grove, IL
Realtor - Downers Grove

Eileen-Our market is "slow & spotty" as well.  In some areas, homes that would sell in under 30 days are now on the market close to a year.  Most of our activity is under 300,000.  I am glad I was able to give you a perspective on why I also include "expireds". 

Thanks for stopping by!

Jun 13, 2008 02:24 AM
Laura Karambelas
Baird & Warner Downers Grove - Downers Grove, IL
Realtor - Downers Grove

Charlie-I am glad you pointed that out!  Even though my listings are priced aggressively, I continue to get low ball offers with no explanation why they are offering what they are offering.  Thanks for your comment!

Jun 13, 2008 02:26 AM
Laura Karambelas
Baird & Warner Downers Grove - Downers Grove, IL
Realtor - Downers Grove

Michael-With the market changing on a daily basis, I thought it was important to point out that we as Professionals put a lot more research and knowledge into pricing a home than just pulling "SOLDS" off of a computer. 

Thank you!

Jun 13, 2008 02:29 AM
Laura Karambelas
Baird & Warner Downers Grove - Downers Grove, IL
Realtor - Downers Grove

Fernando- I agree that price is ONE of the most important factors of selling a home, however, I also believe that market trends & financing have a lot to do with a sale.  My listings are priced extremely well, and in some instances, because of high inventory levels, lack of qualified buyers and interest rates on say a "Jumbo Loan" are all factors that are having a HUGE effect on sales as well!

Thanks for reading my blog.

Jun 13, 2008 02:34 AM
Greg Zaccagni
The Federal Savings Bank - Wheaton, IL
Illinois Mortgage Lender

Laura:

Do you find it to be sellers tend to go with the agent who gives them the highest CMA?

www.GregZaccagni.com

 

Jun 27, 2008 01:53 AM
Laura Karambelas
Baird & Warner Downers Grove - Downers Grove, IL
Realtor - Downers Grove

Greg- I think it depends on the seller and their motivation.  If you incorporate expireds in your presentation it seems to shed a little light on reality.

Jun 28, 2008 02:16 AM