In one of my previous blogs, I wrote about the difference between a home, a house and a product and how the difference is the emotional attachment of the seller.  It is quite often the case that the emotional attachment cannot be overcome ends up costing the seller much more than they bargained for.

You see, an emotional investment can be the mostly costly investment you make in your home, even beyond what you invest in time and money.  It can also be the investment that will actually put you into the most debt.

It can cost you TIME.

When an emotional attachment is so great that you refuse to make changes to the property because you ‘love it', you are narrowing your pool of buyers to those who share your specific taste.  You may be waiting a long time. 

If you refuse to make changes or pack away personal belongings because ‘it is your house until you move out of it' you are preventing a buyer from forming the emotional attachment THEY need to WANT to buy it.  You may never move out of it.

If you refuse to settle for the list price your Realtor suggested due to comps in you area because ‘they have no idea how much work we have put into this house'.  You may have emotionally inflated your price to one only you would pay.

It can cost you MONEY.

If a buyer does not like your specific taste in décor, they automatically start thinking of how much it will cost to change it.  Buyers tend to overestimate that cost and then deduct that from your asking price for their own compensation.  If you refuse to make changes to your décor because you spent thousands of dollars to have it done in the first place (however long ago that was, even recently) you are allowing that expense to cost you over and over again. 

Even if you agree to your agent's listing price, yet refuse to make changes, your home could sit on the market for a long time.  That leaves your agent only one option: reduce the asking price.  It gives a buyer an option you don't want them to have: a low ball offer.

 It can keep you from MOVING ON.

It is totally understandable that when you live in a house and make it your home, you will be emotionally attached to it.  Every home should be loved and cared for by the people who occupy it.  However, if you allow those emotional ties to tie you so tightly to a house, you may never be able to let go.  That can also prevent you from moving out and moving on.

 

If you, or one of your sellers, have come to the realization that emotional attachment is keeping your property from selling, contact your local professional home stager.  A home stager can help you get through this trying time by offering you a neutral third party view of what is holding back that sale.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

If you are located in the Northwest Indiana area, contact Kimberly Wester of Details Staging and Redesign at 219-241-7252.

 
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12 Comments on It's the emotional investment that will cost you.

JUN
13
2008
139,432 Points 2 Featured Posts Outside Blog Hit Router

I wrote a blog about "clinging to your memories" which most sellers do, not realizing that buyers want their own memories and it's too crowded in the room with yours.  GOOD post.  Didn't want you to go past 42 readers without a comment ya know. TEASING of course.

9:15pm • #1

Nice post, our company recently had a house that was literally every color under the rainbow.  From bright green grass cloth wallpaper with burgandy carpet on the floors with pink drapes.  This is how they  decorated it, they enjoyed color and couldn't understand why no one else would buy their house.  We convinced them to neutralize EVERYTHING in the tune of 20K.  The house listed last Friday and they received an offer today.  It was very very hard for the homeowners to paint over all the things they loved, but it certainly paid off big time!!

9:51pm • #2
JUN
14
2008
12 Featured Posts

Terrylynn- There you have it - proof that great minds think alike!  Thanks for leaving the comment.  This is something I really just wanted to have on my blog, but comments are nice!  :)

Lisa - I consulted for a couple who asked me to leave when I suggested they move their sofa, so I know there are some people out there so attached I have no idea why they even want to move.  Anyway, getting past the 'my house' mentatlity goes a long way toward selling a house, doesn't it?

1:40pm • #3
1 Featured Post Outside Blog

Spactacular post!!!!!!!!!!! I absolutely love the way you phrased each of your examples.

BOOKMARKED....I am going to keep reading this until I can quote this sucker in my sleep.

~michelle

4:19pm • #4

Wonderful! You put into excellent words ideas that had been perking, unworded, in my own head. Can I borrow some of your phrases? I too am bookmarking it for future reference!

Laurie

4:31pm • #5
12 Featured Posts

Michelle -  Thanks so much!  I'm glad you find my post useful.  LOL!!

Laurie - Borrow away.  If it helps you communicate with your sellers, its okay with me!

5:29pm • #6
135,934 Points 12 Featured Posts Outside Blog

Kim: 

I particularly like this paragraph-

When an emotional attachment is so great that you refuse to make changes to the property because you ‘love it', you are narrowing your pool of buyers to those who share your specific taste.  You may be waiting a long time. 

We dealt with a seller this past week who had a hard time seeing our furniture in her house (even though they had moved out months ago and were happily ensconced in their new home). She came to see the house several times during the day while we were staging. In the end she was very happy with the result and recognized the necessity of letting go.

Thanks for the post.

8:31pm • #7
12 Featured Posts

Michelle - Sometimes it takes a blind leap of faith on their part to let us do what we do.  Most of the time, it is worth the leap!  Congratulations on another happy client. :)

10:42pm • #8
JUN
15
2008

Kimberly, I'm book marking this one too!

Oh boy, you are spot on when you stated, "You are narrowing your pool of buyers to those who share your specific taste."

From what I've experienced clients that are reluctant to change usually are reluctant to move.

8:59am • #9
12 Featured Posts

Cynthia - It's true!  Stagers are a good litmus test for the seriousness of a seller.  If they are uncooperative, it usually tells the agent if they really want to move or not. 

10:58am • #10
142,772 Points

WOW Kim, great post and so well written!  May I borrow and share with agents, giving you credit? 

 I had this problem when selling my own custom build DREAM home.  Until a friend (stager) came in and hit me upside the head I didn't let go and depersonalize.  It is hard but crucial.  Thanks.

 

11:02am • #11
12 Featured Posts

Ginger - Be my guest.  I'm more than happy to share my blogs to help move fellow stagers and the industry forward.

11:48am • #12

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Kimberly Wester's experiences, views and tutorials on staging in the real estate industry, with a focus on educating the RE industry on the benefits of home staging and bringing the staging community together under a united message. <!-- Begin Sign-Up Form --> Register for Details Staging and Redesign email updates

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