Sometimes you stumble across an article on ActiveRain and you learn a lot from the author.
Other times, you leave a comment and the author learns something from you.
I'm hoping this short post and video results in a little bit of both.
I'm curious about what my fellow 'rainers think about the length of YouTube videos (for the purpose of growing your brand and generating business). Recently, I've started to have a change of thinking.
My Old Way Of Thinking
I have not been a prolific producer of Youtube videos, but I have assembled a few hundred over the past fifteen years, and I covered different topics, FAQs, and demonstrated some of our listings. But I always had a rule ... keep the video under 3 minutes long.
The reason for my steadfast belief in short videos is that I just couldn't imagine engaging an audience (around real estate) for any longer than that, and I worried that a video that boasted more time than three minutes would scare away viewers before they even attempted to play it.
Lately, much in part due to the pandemic, I'm focused on producing more video content. I'll be producing many videos that do not exceed 3 minutes, but I'm also going to run some tests.
A New Way Of Thinking
As I've been reading up on Youtube SEO and watching countless videos on how to improve my Youtube Channel, I continue to come across a constant theme of including long(er) videos among my offerings. At first, I continued to be resistant to the recommendations until a single thought occurred to me ... "what if somebody would watch a long video of mine?" Wouldn't that be like some serious one-on-one branding? Almost like a Joe Infomercial.
So I've decided to test it. I have produced a nine-minute video that has done very well, and yesterday I launched an eighteen-minute video explaining how to price a home for top dollar. It is shown below. Is it too long?
My Newest Video - Will The Audience Stay Engaged?
I'm curious about what you think. Is this a video a consumer would watch or is it too long? Can you answer the question below: For a Youtube video, how long is too long?
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