We have all seen those online listing photos with kitchens that seem big enough to cook for an army, and family rooms that appear to have enough room for a party of 50.
The photos are beautifully edited with perfect lighting and color enhancements. But, when you look closely at the details, you notice that the dimensions of the kitchen are just 6x9, and the family room is only 12x14. Something isn’t right!
It is a common practice for Realtors to hire a professional photographer to take the photos for a listing, and often the photographer will manipulate the photographs with wide-angle lenses and Photoshop trickery. What you see online does not always represent what the home actually looks like.
Don’t get me wrong. Professional, high-quality photographs are important in listing a property. The online presentation must be beautiful, inviting, and must portray the home at its very best. But the online photographs should create a truthful representation of the home. If the kitchen is small, the photographs should not make it look extremely large.
When potential buyers see a home on the MLS, they want to know if the home is right for them. If they are fooled by the photographs, they will not be happy when they come for a tour of the house.
A good agent knows how to display homes beautifully in photographs which will be used in the online presentation, without being untruthful.
Sellers need to be able to trust their Realtor to do a great job of presenting their home for sale in online photographs. And buyers need to be able to trust that the online presentation is accurate. Quality, beautiful photographs that are not distorted are a win-win for everyone!
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