I think I can, I think I can...but cannot get that home listing over the mountain and SOLD?
You have a home that just won’t sell. Is the listing starting to look stale? Hey if it isn't working do something about it!
The Little Engine (I think I can, I think I can...)
Once the engine reaches the top and the goal, "I knew I could, I knew I could"
In an artilcle in REALTOR Magazine dated January 30, 2020, it was stated that Real estate pros recently shared with Forbes.com what they do when they get a listing that has started to overstay its time on the MLS. How do you revive it to renew buyers' interest?
Lowering the price tag is one obvious way. The high price can make the home stale, however there are other things to consider
But the property could just use a refresh.
“Revive a listing, in my opinion, always includes staging, painting, new photos, and new angles,” Matthew Cohen, a Halstead broker in New York, told Forbes.com. He recently relisted a penthouse in midtown Manhattan by giving it a makeover, including freshly painted walls, staging, replacing light fixtures, ripping out most of the built-ins, and having new professional photos taken.
Here are a few more REFRESH Listing ideas:
1. Take New Professional Photos and maybe a drone aerial photo to add some pizzaz
2. Update the lights. This can modernize a place. “It’s a relatively inexpensive way to make the home look brighter and more refreshed,” Nick Gavin of the Gavin Doyle Team at Compass told Forbes.com. “Even changing the light fixtures themselves can really enhance the overall aesthetic of a room.”
3. Enhance the outdoor space. No matter what the size of the outdoor space, real estate pros are looking to maximize it by staging it as a cozy spot to unwind. Cindy Scholz, a real estate pro with Compass, told Forbes.com that she called in a landscape designer to maximize the small outdoor space in a New York City home she was selling. “Gardens in New York City pose logistical concerns that a designer can help navigate to make the space practical and beautiful,” she says. “In my experience, you always see a good return on investment when enhancing outdoor space.”
Make the outside of the home SMILE
A pleasant looking outdoor space and nice curb appeal will make the home memorable
4. Stage virtually—or for real. Call in the stagers to freshen up the home’s look. If Warburg Realty broker Claire Groome gets a stale listing, she says “sometimes I will virtually stage a photo or two to give it a new look online or rewrite the description that people read.”
5. Paint or touch up paint to areas of the home with glaring spots. Kids fingerprints on the walls where they went around the corners? Baseboards have scuffs. Touch them up!
6. Clear Clutter- remove counter debris in kitchens and bathrooms for the remainder of the listing. Put the "stuff" in boxes in the pantry.
7. Remove excess furniture for the remainder of the listing to storage or sell. Make the home look larger.
8. Remove pet stuff- bowls, food bags, toys etch from plain sight.
9. Generate buzz.“If you can partner with a social media influencer or get somebody to host an event there, that might get some press
If you need more help selling your home in the Phoenix Arizona metro give me a call at Arizona Homes and Land Group of HomeSmart.
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