There are some components of a real estate transaction that separate it from so many of the others:
- A listing agent who knows what he's doing
- A seller who rabidly does exactly what his listing broker instructs
- A buyer's agent who knows what he's doing
- A buyer who rabidly does exactly what his buyer's agent instructs
Yesterday, Dallas agent, 20-year Keller-Williams veteran Cindy Huitt and I completed our representation of our respective clients in what was an extremely complicated deal from beginning to end. Without going into the details, we sold and closed my listing to her clients for full price. Very few agents could have replicated our success, I'll promise you.
And that happened in a neighborhood of other for-sale homes that have remained unnoticed by potential buyers during the two months my client's home was listed until it sold and closed.
Ironically, for the heck of it I went to one of Craig Proctor's free real estate sales seminars last week. The leader of our group told us and then reinforced many times throughout the seminar, "It doesn't matter whether you like Craig's wording of this ad. We know the ad works. Why would you change it?" And so it goes with the mechanics of a real estate transaction.
And that's what came to my mind yesterday as my client, Miss Dorothy and I completed our visit to the title company. From the day she and I met for the first time, the day that I gave her my listing presentation, until yesterday when she got her check, she had done exactly what I had asked her to do. Exactly. Some complaining, I'll admit, but nevertheless, she let me win every time.
Yesterday the reward and how we got it was apparent. Miss Dorothy had let me do my job, and Cindy Huitt's clients had let her do her job. Neither interfered. Simple. A formula I always recommend to anyone planning to sell or buy a home.
"A Realtors's Secret Weapons" is an hour-long CD of a radio question and answer program I did with KAAM-AM's famed Money Doctor, W. Neil Gallagher. We send copies with our compliments to anyone in the U.S. and Canada. It tells you exactly what you should expect from your Realtor and how to work with him. Email or phone for your copy.
BILL CHERRY, REALTORS
Our 43rd Year Selling Texas
Dallas
214 503-8563
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Sometimes clients have good ideas, but that is the exception to your rule. Most clients are much better off taking their real estate agents advice.