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What is your motto, do you have one?

"We help people make the best decisions"

We had an office meeting/pot luck dinner a few years age and thought we should come up wtih a motto.

We went back and forth on a lot of different phrases and ideas and came up with a motto that we all seemed to like a lot.

It seemed the more we talked the less we wanted real estate in the title.

What is your motto? How did it come about? Is it real estate related, customer centric or more about you or your company?

All the best!

Kevin

Posted by Kevin O'Shea, White Plains, NY Real Estate on 06/14/2008 01:15 PM

Comments (12)

motto, real estate, company, decision, meeting, customer centric, we help people make the best decisions

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12 Comments on What is your motto, do you have one?

one of the agents I assist is an Accredited Land Consultant...and her Tagline is: 'I SELL DIRT IN A SKIRT' , I just recently earned the Seniors Real Estate Specialist designation - - - and my NEW Tagline is: 'Boomers and Beyond...'

both short and sweet - and gets the point across! (the taglines, not us, lol - except for the sweet part,haha)

06/14/2008 01:22 PM

by Kara Casamassina, "Boomers and beyond..." (The Carolina Real Estate Company)

I really don't believe that motto's help much. I think concentrating on a marketing message works much better and uses the limited space online and in print better. We go with "We will sell your home in 29 days or we sell it for free" in our marketing which pulls well, especially these days :)

06/14/2008 01:23 PM

by James and Joseph Bridges (Keller Williams Realty - Global Trust Team)

KNOW PAYNE KNOW GAIN is my personal slogo but our companies motto is

Careers worth having, business worth owning and lives worth living AND God, family, business

I would say that it is more about us than customer driven

06/14/2008 01:24 PM

by Jeff Payne, Real Estate in Panama City, FL (The Payne Group at Keller Williams Success Realty)

I have stayed away from tag lines - but have a few key lines I brand with.

06/14/2008 01:35 PM

by Adam Brett - Fullerton, California Realtor (RE/MAX NOC)

So after reading your post and the comments, it occurred to me that a motto is like your 30 second elevator speech...just shortened a bit! I like it!

06/14/2008 01:35 PM

by Raejean (RJ) Myers (Keller Williams Legacy One Realty)

Kevin:

"Selling Homes is My Business!" I was challenged in a CRS class to develop a motto. It took me six months from the end of that class to discover this tagline. Raejean comments are very similar to my motto belief. It should be part of your "elevator speech". Plus, it is an answer to one of the most common questions........What do you do for a living?

Hopefully, I will get the opportunity to brand it with maximum effectiveness.

06/14/2008 02:13 PM

by Columbia SC Homes for Sale by David Patterson (Keller Williams Columbia SC)

Since I have a psychology background my line has been "Taking the Stress Out of Buying/Selling"

06/14/2008 02:41 PM

by Stacey-Ann Baugh (Long & Foster Real Estate, Inc)

I use "Clients and Service...FIRST" as my slogan on alot of my mailings. It is actually a true statement.

06/14/2008 03:20 PM

by Latonia Parks (Keller Williams Realty)

Kara: Both fun and easy to remember.

James: Quiete a tagline, how does that work?

Jeff: Very catchy your personal one, Company one is quiete lofty.

Adam: Whatever gets you remembered(Hopefully) in a positive light

06/15/2008 10:56 AM

by Kevin O'Shea, White Plains, NY Real Estate (Homes of Westchester, Inc.)

Raejean: I like that analogy

David: Simple & to the point - perfect.

Stacey: I have a psych degree too, certainly helps in this business :). Great motto.

Latonia: If clients are first they remember that!

All the best!

06/15/2008 10:59 AM

by Kevin O'Shea, White Plains, NY Real Estate (Homes of Westchester, Inc.)

Kevin, that motto is the only way we work. Careers worth having, lives worth living and business worth owning. If that ever changes for me, I am going to find a new line of work!!!

Great post

06/15/2008 11:08 AM

by Jeff Payne, Real Estate in Panama City, FL (The Payne Group at Keller Williams Success Realty)

Thanks Jeff

06/15/2008 11:50 AM

by Kevin O'Shea, White Plains, NY Real Estate (Homes of Westchester, Inc.)