$2.5
- $3m Deal Sealed--Thanks to Active Rain!
Earlier in the week, I wrote
about a Seller who had phoned to have me list her home in the $2.5-$3m
price range in PRIME Charlotte. I found out at the appointment that I was
competing with some hard- hitting REALTORS in the area and
was rather 'stunned' if you will, because I thought they had already
researched and found who they wanted to list their home--ME! Honestly (and humbly), my face and name are ALL over the place and my business is an open book to all. So, I thought that they had already read about me and made their decision. You see, coming from a nursing background, I am more of a caregiver than a hard-hitting sales girl! Now don't get me wrong, my 'blonde' and my 'sweetness' can be deceiving when you're negotiating with me but, when it comes to competing with other agents, I find that I'm a bit uncomfortable.
I'm not uncomfortable with the 'act' of competing, rather the act of having to one-up my competition who has filled the potential client full of muck! I simply can't compete with that! With me, WYSIWYG (what you see is what you get!) and I'm just not going to one-up an agent who has done a real SALES job on the client. I want potential clients to SEE me for who I AM. I'm not going to promise the moon when I can't deliver!
Well, after my
youngest's high school graduation (that's another story!), I arrived
home to find that the
potential Sellers are now MY Sellers! I GOT THE JOB!
I am simply thrilled about it because I was the FIRST to have
to be interviewed. I hate to be
first in the interview process simply because I like to try to dispell
the untruths of the former agents by showing them, online, what they'd
be getting with them vs. me. When you're last in the
interviewing process, the Sellers have more questions formed after each
interview and I LIKE to be the one to answer ALL of their
questions!Needless to say, I couldn't have been happier when they sent me the message tonight! They were kind enough to share with me the reason that they selected me over all of the others: My presentation was NOT about giving up my commission, rather HOW I was going to market and SELL their property! They said that they know that if there is money to be made, you'll work harder but, I presented my marketing plan and won with that!
These Sellers KNOW the power of
the internet because right HERE is where they found me!
They KNOW that more Buyers find their home online than
through any other medium. They KNOW that I am diligent and
work hard for my Sellers because I've placed their property ads are all
over the WORLD--not just in print media but, ONLINE (which is "where
it's at!"). Again, there are many folks here in the Rain to thank and it would take me all night to name each and every one of you. So, please know that you've taught me so much about marketing, SEO, blogging, writing, communicating and so much more! The use of Localism posts is what landed this listing--I post here and on my website to get local articles out there for lots of SEO.
You too can use the power of Active Rain in your business! As Katerina and Adam keep telling me, Localism is where the REAL Google juice is!! Thanks guys, I am so very grateful! Stay tuned for the listing information--you'll LOVE this home!
About the author:
Debe
Maxwell, ABR is a Charlotte Residential Real Estate Broker, Certified
Neighborhood and Relocation Specialist who can assist you with the
purchase and/or sale of real estate in Charlotte, NC or any place in
the country by connecting you with a relocation professional in your
destination of choice. Debe has created a team of professionals
throughout the country to ensure that you enjoy a smooth transition to
your new area. These professionals are experts in the field of
relocation and can serve many purposes beyond a simple home search. The
destination service is of no cost to you! Please visit
www.debemaxwell.com/ for your relocation and/or your local needs.
Debe Maxwell- HELEN ADAMS REALTY - 704.491.3310 - Debe@DebeMaxwell.com
Copyright © 2008 By Debe Maxwell, All Rights
Reserved. *$2.5 - $3m Listing--Thanks
to Active Rain!*
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