Using Fear to Motivate?
While it is expected for industry professionals to provide home buyers and sellers advice based on market conditions, sales, statistics and real estate trends so they may move forward and make a commitment.
It is never okay to inject fear into the conversation, potentially forcing a quick decision. That can be very counterproductive by ratcheting up emotions, tempering distrust and quashing a successful end.
Instead, create a competitive edge. Let the client know that other people may be looking at the same home and if they want to 'sleep on it', it may go under contract quickly and they could miss out on the home of their dreams.
An offer opens up negotiations for sellers. Encourage a written conversation, rather than outright rejection. An informed conclusion can be realized once receiving all information necessary to move forward with a decision.
As a business owner, I point the compass in a direction that yields growth, purporting a sense of fulfillment, resulting in raving fans rather than using fear to motivate or initiate. Just ask my clients, they will tell you so!
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Have questions about homes in southern Utah for sale or looking to purchase? Please contact me at 435.632.9374 or wanda@buynsellutah.com. Glad to help with your real estate needs because Wanda Can!
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