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Using Fear to Motivate?

By
Real Estate Agent with Red Rock Real Estate (435) 632-9374 UT DRE# 6541633-SA00

Using Fear to Motivate?  

 

While it is expected for industry professionals to provide home buyers and sellers advice based on market conditions, sales, statistics and real estate trends so they may move forward and make a commitment.

 

It is never okay to inject fear into the conversation, potentially forcing a quick decision. That can be very counterproductive by ratcheting up emotions, tempering distrust and quashing a successful end.

 

Instead, create a competitive edge. Let the client know that other people may be looking at the same home and if they want to 'sleep on it', it may go under contract quickly and they could miss out on the home of their dreams.

 

An offer opens up negotiations for sellers. Encourage a written conversation, rather than outright rejection. An informed conclusion can be realized once receiving all information necessary to move forward with a decision.

 

As a business owner, I point the compass in a direction that yields growth, purporting a sense of fulfillment, resulting in raving fans rather than using fear to motivate or initiate. Just ask my clients, they will tell you so!

  

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Have questions about homes in southern Utah for sale or looking to purchase? Please contact me at 435.632.9374 or wanda@buynsellutah.com. Glad to help with your real estate needs because Wanda Can!

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I, Wanda Kubat-Nerdin at Red Rock Real Estate Utah am responsible for my opinions expressed in this blog. Information herein is deemed to be reliable but not guaranteed and may change due to market conditions. Please do not take my pictures or artwork and use them as your own, they are my property and copyrighted.

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Wanda Kubat-Nerdin is a southern Utah REALTOR® assisting buyers and sellers in in the St. George area, Dammeron Valley, Diamond Valley, Veyo, Central, Hurricane, Ivins, La Verkin, Leeds, Santa Clara, and Washington real estate markets.
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Red Rock Real Estate
90 E 100 S, St. George, UT 84770

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Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Excellent advice Wanda Kubat-Nerdin - Wanda Can! Pushing a client into a purchase is going to lead to a disaster one way or another.

Jul 29, 2020 08:15 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Wanda,  I have had people that wanted to sleep on it and sure enough they lost the house.

 

Jul 29, 2020 09:29 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Wanda,

The moment someone goes into fear mode with us, we happily leave.  That is not the best method to sell, although it works on some, and I agree with Bob "RealMan" Timm .  A

Jul 29, 2020 11:18 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

We are here to guide Bob "RealMan" Timm clients to a successful end result, one they will live with for some time!

Jul 29, 2020 01:46 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Timing is so important Will Hamm, especially is a brisk market! 

Jul 29, 2020 02:50 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

We need to know when the client is not ready or unwilling to avoid wasting everyone's time Ron and Alexandra Seigel. I also agree with Bob!

Jul 29, 2020 02:56 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Wanda, I received an Offer on one of my vacant lots 50% of the list price... we had another offer on the table and we were $6k apart... the seller did not want to respond to the poor offer... I told him the buyer took the trouble to write a 15 page offer with proof of funds we need to reply... it took me two days to convince him... ironically the other offer went dormant... our seller's counter offer was accepted by the second buyer.... no fear just good advice from both listing and buyer's agent's side.... That is how things happen, Endre

Jul 29, 2020 09:45 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

While I understand your message, I mused at the contradiction of  the following:

"It is never okay to inject fear into the conversation, potentially forcing a quick decision."

and then...

"Let the client know that other people may be looking at the same home and if they want to 'sleep on it', it may go under contract quickly and they could miss out on the home of their dreams."

so, one might summize that...

Since that last statment actually creates a fear of loss, It is OK to "cause" some fear with facts, but not to cause false fear to manipulate. 

Jul 29, 2020 10:54 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Encouraging a second look can be very fruitful as you know Endre Barath, Jr.. Congrats on achieving your clients sales goal! 

Jul 30, 2020 07:48 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Encouraging an offer by letting clients know that other people are looking is not fear-based in my opinion Thomas J. Nelson, Realtor e-Pro, CRS, RCS-D, Vets and is factual. If you ask most buyers, potentially losing out on a property or getting into a competitive, multi-offer situation by waiting a day is not fruitful but for one bidder and creates a highly emotionally charged atmosphere.

Jul 30, 2020 07:55 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets

Right, the FEAR of competition, the FEAR of loss. Semantics may be creating two different ways of saying the same thing here, but fear plays a role in your scenario. The intention behind introducing it is what makes the difference and introduces the spirit of your message. I get what you're saying, but both opinions are true and mine reveals the irony.

Jul 30, 2020 08:01 AM
Wanda Kubat-Nerdin - Wanda Can!

Yes, and my opinion here talks about the spirit of competition rather than the fear of competition. Thanks for your opinion Thomas, it is appreciated!

Jul 30, 2020 08:35 AM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

You are a wise woman and make your clients super happy too!

Aug 01, 2020 07:07 AM