I told Karen Dembsky (many months ago) and Sheila (many weeks ago) that I would post this and Shobha's post reminded me of my promise, so here it is.
Without showing too much of the package itself, below are some photos to kind of illustrate what I am talking about.
The Realtor packet that I have created uses a special poly folding file folder. All of the information is contained in the file and is folded in a way to keep everything from falling out and is easily filed by agents so to keep it at their fingertips. I print up a label for the tab with my business name on it so that it is clarly marked for them (as if the bright blue color is nto enough).
I find it is accepted with much more enthusiasm than a regular folder, which may not be so easy to keep at hand. Most agents find it impressive (or so they say) and I hope the obvious effort that has gone into them decreases the likelihood that it will get tossed.
I have taken advantage of the folding flaps by attaching a self- stick pocket for business cards and a clear cd envelope for my powerpoint presentation.
Some of the information I keep in the file:
- Several Flyers for them to share with sellers
- The benefits of working with me
- List of Consulting services
- List of Staging services
- A copy of my 'Staging Process for Realtors" blog
- A copy of my '5 Things Buyers Should Never See in Your Listing' Blog
- Flyers for sold properties - with stats, if available.
- New things as I find them beneficial.
If you are looking to put something like this together, keep a few things in mind:
1. Keep your color theme unified for a professional package.
2. Place your logo and tag line (or copyright) on each page so that should it become seperated from the file, they know from where the information came.
3. Do not let your packet get stale. Add new things when available, remove things as they become ineffective.
4. Make the packet uniquely yours to show your personality, but do not get so sidetracked by uniqueness that it looks unprofessional.
5. Try to keep your package within your budget, but keep in mind you have an image to grow (or maintain) so don't go too cheap.
6. Keep one (or two) on you at all times as younever know who you will have the opportunity to share it with.
7. When doing office presentations, put together a modified version so that you can have a higher volume available at a lower cost to you, but with the same effect.
8. I also have modified versions for sellers and FSBOs.
This entire package cost me under $4 a piece. I only give those to agents that I meet on an individual basis. The modified version was around $1.25. I use those for larger audiences.
I hope this helps all of you get your marketing packages together. If you have any ideas on how I can amp up my efforts, I'd love to hear them.
What do you all do?
Kimberly Wester - NW Indiana Stager
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Kimberly, I was thinking about doing this for my first RE sales meeting I have coming up. I felt if I provided the agent with a file then hopefully it would get filed and not just tossed into a pile somewhere. They may not have a need for my services that day, but when they do they'll remember they have a file on home staging. Thanks for sharing your ideas this will help me in putting together my files.