Designing a website or blog.....Pitfalls encountered when we aren't focused and lessons learned.
About a month ago I wrote a Blog Titled: Get out of your comfort zone and learn something....Blogs 101. How premature that desire was to have someone design a new Blog for me. Heck I wasn't even focused enough to be able to articulate what the Blog would be used for. Oh sure, I could say anything, but the reality is without being focused, how does the Designer know what to do for you? How do they know how to maximize your site for your benefit? And what do you do when you can't seem to get what you think you want?
What do you do when your Blog doesn't fit into the proverbial "box"?
What do you do when you can't articulate Who you're marketing to? During the past few months I have been trying to get an "Outside Blog" designed and functioning. One of the biggest problems appeared to have been thinking it had to fit into a certain mold of who to market to. Was the Blog to:
- Focus on the consumer
- Offer Hard Core Real Estate
- Focus on Neighborhoods, or
- Provide Market Reports
Here are the Lessons I learned while trying to get my new "Outside" Blog online.
- Communication- This is paramount to success. Many Designers have their own ideas, and just as often they forget that we might not understand how their business actually works. Keeping someone informed, and working things out in a timely basis is important.
- What one person says is "no problem" might just be one.
- The learning curve for different blogging platforms is never ending, or so it seems.
- Keep it simple.........clean and simple far outweigh flashy. With Simple the content stands out.
- If you don't know what you want, no one else will either.
- Availability- what do you do when you have issues and need to get a hold of the person helping you. For me I like having someone that answers emails quickly, and doesn't work 9-5 M-F.....that doesn't fit my needs. I found it is very important that my needs are met, since it is my site :)
- Blogging is a commitment- I learned here on Active Rain to have a schedule for posting. You might not always follow through, but a schedule helps keep you focused. The lesson I learned here on Active Rain, I will take to my new Blog also.......
- Choose a Domain Name that will identify your Market
- Know who you are Marketing to~ It's OK NOT to have a conventional site, (If you're the Broker it's much easier as you don't need permission nor risk censorship)
- Patience........Patience......Patience...........
- Listen to Lenn Harley!!!! You can't go wrong learning about blogging success's, and what to write.
This is the Initial Header I was going to use, on the blog I was having designed.

Guess it isn't too hard to guess who designed the Header. Anyone who knows his work can recognize The Blog Artist marti garaughty who also Founded and Moderates the Art of Marketing You Group .
Here are some of marti's recent or relevant Project Designs:

Margaret Rome book cover: http://www.homerome.com/book/index.html
website design: http://ladamedragonserviceslinguistiques.com/
Real Estate 411 page header: http://realestate411.ning.com/
Midori Miller blog header: http://activerain.com/blogs/midori
Pam Winterbauer blog header: http://www.activerain.com/blogs/winterpam
Brad Andersohn blog header: http://www.activerain.com/blogs/bandersohn
Linda Scanlan blog header: http://www.activerain.com/blogs/lindascanlan
Here are some contact links in case you don't already have these :) I know that I am very happy with marti's work. His communication is top notch, his designs are clean and simple, his prices reasonable, and to top it off I love his personality and his work:) :)
artwork: http://garaughty.com
graphics: http://TheBlogArtist.com
marketing: http://TheArtOfMarketingblog:
blog: http://activerain.com/blogs/garaughty
And finally I would like to Introduce my new Outside Blog that marti came to my rescue and designed for me. This is my new outside Blog: http://californiarealestateandlife.com

I worked very hard to launch this new Blog, and would love it if you would come by and leave a comment on any of the Posts....especially if one doesn't have a comment :)
Yep Active Rain spoiled me for comments....so just for this day, just for this time, I am asking you each to come subscribe to my new blog and leave a comment.
All Feedback welcomed here.
California Real Estate and Life A new Real Estate Blog By: Kathy McGraw ~ CELLing Realty
I would like to thank everyone for helping me learn and for the support we all give each other in our various new ventures. Active Rain has proven once again to be a powerful network of caring, and sharing Professionals. Thank you all......