It’s not a secret that I’m a fan of direct mail marketing with postcards. Having said that, the absolute worst time to market real estate with postcards is during an election year!!
I go to the mailbox every day and find a thicker stack of postcards than the previous day. The primary election is on September 1st and every candidate is mailing.
Now, it’s a routine. I open the trash compactor, and it’s just like dealing a deck of cards into that liner. If I’m doing that, I’m sure every homeowner is following suit.
There’s actually one political competitor of the person for whom I’m working who has been mailing me the same postcard several times a week for the past month.
Do you think he’s trying to get under my skin? I love politics. It’s so much like the real estate business. Don’t you think? I'm holding off on my next mailing, but I'm sharing the postcard here.
Just a quick thought for the moment...
Comments(30)