Then you must make a stop at Rug Decor located at 8002 Mediterranean Dr. Estero Florida.  This store is quite simply a terrific rug shopping experience!

Here's how it went for me:

My husband and I still burdened with the task of completing our newly remodeled home are in the process of making our final selections in decor.  For whatever reason, the rugs have been a hard task for me.  I don't really know why, but it probably has something to do with the fact that rugs can either really make or break a look you're going after.

We were actually on our way to another store located in the Coconut Point Mall when Jerry spotted Rug Decor and said, hey, let's go in there.  I didn't want to because I knew it was going to be one of those places that have ugly rug stock...not interested.  He parked and as we walked towards the door I complained about wasting time in a store where I knew I wouldn't buy anything.  He, on his mission closed his ears and escorted me through the door.

To my surprise there was a HUGE selection of rugs.  I mean not just those ugly old oriental rugs but rugs of every shape, size, color, style, texture and material.  Now I cannot say that Rick Ruby had me at hello because trust me, when I want to be skeptical...I am usually a tough if not impossible sale.  

I am a power shopper by design and do most of my shopping at a steady sprint through a store.  In fact when I'm shopping with my counterpart we typically will walk in together and then I find myself hovering at the front door waiting for slow poke to get done doing his browsing.  Then I am usually motioned to come look at something that he is sure I missed.  Most of the time, I saw it and wasn't interested but every once in awhile...he makes a worthy mention.

Rick was a friendly man.  He has a kind face and asks politely if he can be of assistance but he's not one of those people who's overly aggressive or tragically passive which is most of what we see in retail sales people today.  He strikes up a conversation with Jerry and before you know it we're talking about buying a rug.  One of the things I hate about buying rugs is the fact that it's cumbersome.  I don't trust myself enough to place a blind custom order because I guess I'm not trained enough to do so confidently. 

The more we talked about this rug, the more useful information Rick shared with us about it...making the whole process sound a lot easier than I thought it would be.  Starting with a, well there's a sale and we'll take off this amount and if you don't like it you can bring it back.  I'm hardly good at trying stuff on and I'm even worse at buying stuff I might have to take back.  Perhaps it's a level of commitment I don't want to have to give...

Regardless, Rick's attitude ROCKED and he sold us a rug.

When we got it home...Jerry put it in place and after a few seconds I said, yeah, I don't like it.  He didn't say anything, we left it there, woke up the next morning and he agreed by saying, yeah, I don't like it either. 

DAMMIT!  Now we have to go "all the way" back to Coconut Point and return it.  Oh well, it's not that big of a deal.

So, we returned the rug.  Rick was there ready to take the rug back and was just as friendly and mild mannered as he was the day before.  I took another power look around and had fully decided we would not be buying a rug just yet.  I think Rick could sense that my motivation had not only faded fast but that I had completely turned off the rug purchase button in my head.  He kept the conversation going still describing interesting points about some of the inventory he had in stock without being too aggressive.  He showed us more samples and offered ideas on some custom options which I thought I had zero interest in and then he showed me another rug sample that was absolutely AWESOME. 

The price was good, his pitch was excellent and the next thing I know, we're walking out with a sample that I KNOW I will have to return the following day but this time...the commitment was ok.  See, that Rick Ruby guy is in fact an OUTSTANDING sales guy.  He was patient and helpful, courteous and smart. 

As we were walking out of the store I thought to myself...damn...I wish I would've bought the other rugs I have in my house from him...he is a really neat guy.  Then I thought...well let's see I need a rug there and I could use a rug over there...I MEAN, I realized I was trying to figure out how I could give him as much business as I possibly could. 

I find myself drawn to take care of the people who take care of me and let me tell you, if it is a rug that you need. Rick Ruby at Rug Decor is your guy.  In fact, all of the people at Rug Decor were the same cheerful, helpful way.  Solid, grade A people...a very unusual and exceptional shopping experience.

Now you may think, well that's great for you Shannon but I don't live anywhere close to Estero, Florida.  That's ok, he can ship your rugs to you.  You will be happy with the level of service they provide in fact, here's his mission:

To provide the finest customer service in everything we do, and to sell quality products at a great value, while EXCEEDING our customers' expectations.

If we have fallen short of this mission in any way, please let me know about it.  Rick Buy, owner

515-365-1139 rruby@randq.com

Yes folks, that is his cel phone number and his personal email address.  Someone who puts that information on the back of their business card is not concerned about getting a lot of complaints because he already knows he is performing to his mission.

Need a rug?  Call Rick Ruby! 

Best Regards,

Your Naples Smart Girl!