It is so easy to just go along in the same old way, not to try and make changes. Why rock the boat when it is sailing along just fine? Why learn something new?
The point is that our clients and customers are changing every day. Their experiences with others either raises or lowers their expectations. And that is why you need to consider hiring a professional photographer, videographer, drone photographer, stager, etc.
When we want to become known for providing superior service we cannot keep doing the same old things and hope a bottle of wine at settlement will be enough to satisfy and earn us a rave review.
I don't need to provide drone photographs for every listing, but I do need to provide them in certain instances to make the house stand out from other listings, or to at least compare favourably, if there are great views or location of the house demands it. Having a well known local park right behind your house demands that buyers know that from when they first look at the listing.
It is easy to set up parameters for when clients can call you, putting your self ahead of your clients needs. This is a stressful period for buyers and sellers, and a stressful occupation for us. So we need to create balance. I am available to my clients, some are night owls, and they know if they text late their reply will be in the morning, others are up early and get pretty much instantaneous replies. I love when a client remarks in their review Nick is literally always available. That is how I want them to feel.
My clients are my most important priority, none is higher than another, and i explain that from the beginning and set expectations. Whilst I am literally always available, I hope my clients will understand my need for some private time as well. And generally they do.
I remember once, when our son was in Iraq, we had gone to bed, and we never turned our phones off, so he could call if he had time, or if something urgent was needed. Well a client, a night owl, calls expecting my phone to go to voicemail and got me. They realized right away they had woken me up and were so sorry. I explained the situation, and as I was now awake, what could I answer for them. We had a great conversation, they were stressed over some part of the transaction, not understanding it. I explained, put their minds at rest, and left them realizing I was literally always available.
What is the point? Our clients have high expectations, and we need to find ways to meet those and exceed them. It often is not hard, showing genuine concern can go a long way.
If you want a Main Line agent contact Nick Vandekar, Selling The Main Line with Long & Foster Real Estate Inc., office 610-225-7400, cell or text 610-203-4543, email Nick@VandekarTeam.com, website is www.SellingTheMainLine.com. I look forward to being there for you and helping you to have the confidence to make the right decisions throughout the real estate process.
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