I'm going to step out of a focus on the search engines for a moment with this post and add something about your contents appeal to humans. They must be balanced. If the immediate opportunity to research a service and the appeal of a particular business exists, why wouldn't a home buyer or seller search [and/or subscribe] in advance of making contact?
For your Real Estate business, it's a challenge and an opportunity: a well- built, focused and consistent Real Estate Blog will grant you findability in the search engines, but you've also got to appeal to the folks that find you. Ask yourself, do I convey authoritative knowledge, trust[worthiness] and value add?
* What exactly is 'blogging authority'? - How about Real Estate Blogging to demonstrate an undeniable knowledge of the business in your area.
* What exactly is 'blogging trust'? - How about Real Estate Blogging to demonstrate an emotional connection to the business in your area. Home buyers and sellers will appreciate a human approach and a sincere interest in serving them.
* What exactly is 'blogging value add'? - How about reliability and accountability: Real Estate Blogging to demonstrate how you do things different and better than the rest!
As marketers, we're all selling... and folks are highly sensitive to it. Are you skeptical of the marketing messages pushed at you every day? It's why your Real Estate Blog is so important. Traditionally, time and space for an advertising message was limited. Currently, with search, RSS and Blogs there are no limits to how much we marketers can share of ourselves. Our message is there seven days a week and 24 hours a day. The Home buyers ability to do online research is only limited by how much [we the marketer] have actually put out there.
The most effective amongst us will demonstrate consideration, sincerity, enthusiasm, authority, trust and value add!
Related Posts:
- Better Blog Writing Techniques Post No. 3: Mastering Anchor Text Linking
- Better Blog Writing Techniques Post No. 2: Deep Internal Linking
- Getting started with Better Blog Writing Techniques
Chris Frerecks
Kinetic Knowledge LLC / Real Estate BlogsitesTM
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