A few minutes ago I was reading my friend Margaret Rome's blog about advertising. Margaret proposed that a mixture of printed advertising and was the perfect mix for her. Am sure that she is correct because she is one of the top marketers I have seen.
Nonetheless, in my seventeen years of practicing real estate sales in Fredericksburg Virginia, I have often been stymied when trying to determine the source of a call or email to me asking for assistance in real estate matters. Sure it is easy when a former client calls; it is equally as easy to determine the source when someone says "Jim Benson told me you did a great job selling his home for him and I would like you to help us sell ours."
However when you get an email from someone who came to you because of your Real Pro website or from a search on the Internet, it becomes a bit more difficult.
Did they go to your website because of an Internet search? If so, what search engine did they use? What search term(s) did they use (and this my friends is the key)? Can they remember the search term(s)they used?
Did they see an add in a newspaper like the For Sale By Owner ad you placed that led them to a website?
Some suggest that remaining anonymous in advertising (stealth sites) is the key. Then, how do you measure your success?
Any ideas?
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