Its no secret that I am not a Zillow Fan. As many of you have seen, I have had several exchanges with the folks from Zillow and have stated my opinion.
That being said, I am not out to start some crusade against Zillow. So I will leave that topic to die on its own and move on to more important topics.
I do challenge everyone that reads my posts to seriously consider the impact that websites such as Zillow might have on your business. There is a saying that even bad exposure is exposure. I am not a big fan of that saying, but then again I am not a star in Hollywood!
Just be aware of where you are looking to place the properties you sell and the services you offer. The medium in which you push your wares will reflect on yourself no matter what you do.
Personally, I feel Zillow is out to make money selling ads off the efforts and good intentions of an industry I love. I feel they are using that industry to serve themselves and putting flawed gimmicks out there simply to attract visitors. When things do not go as the visitors feel they should due to the bad information provided, they will not turn to a website for accountability.. that my friends will fall on us, the professionals.
Make up your own mind, but do not go blindly.
Zillow... I leave you in peace to do as you will anyway.
Ed Nailor, Charlotte Mortgage Lender
Ed -
Your dislike of Zillow is well noted and we've tried to learn from your posts but honestly, you've given us very little actual feedback about why that is. You're obviously entitled to your opinion but I'd encourage you to include some research, facts or examples in your blog posts when you're trying to make a point.
If your endictment of Zillow is that we make our money via advertising, that's a criticism we can certainly live with and it's one we're increasingly proud of as our startup inches towards breaking even. I can only imagine that the television and the newspaper must drive you nuts. And google; oh boy, you must really HATE those guys and how they make money from advertising. Dude! It's the information age. Ads are simply the most popular way to monetize information. You're going to have to dislike a whole lot of people if you dislike businesses that make their money via ads.
And on the topic of information ... your post is incorrect about how Zillow has grown ... Zillow.com attracted a massive audience with Zestimate values ... without the effort of anyone in the industry. We then turned round and gave the industry free access to that audience. There are however other sites who are worthy of this criticism and have built their traffic and ad revenuew off little more than agents' listing content - hopefully you'll write about them next.
Peace.