By now I am sure that you realize the enormous power that Active Rain has with SEO and getting your target market right in front of you starting online.
Here's the thing... what message are you giving to them once they get here?
- Do you post Junk for points?
If you are NOT one of the junk writers, then I don't have to tell you that writing quality content in your blog is so crucial to your image as a professional. My friend Cyndee Haydon told me to always Think of your blog as your Online Resume! She introduced me to Active Rain, and is someone I would consider a realtor friend in the local area.
Recently I was talking to Pam Mabe and we were discussing how many people on here are posting JUNK! Literally, how hard is it to upload some photos, and copy and paste some verbage, change the headers... DONE! Maybe for a few points, but really what does that say to your client? or say about you? In my humble opinion, That would say to me "I will put forward the effort, but everything will be mediocre".
Ok, so.... if that is your vision for your Active Rain Blog, knock yourself out, and with 92,934 members of Active Rain, RIGHT NOW, I am certain we will start to see more and more junk on here.
SO where the __ am I going with all of this? It's simple. People like me have been around here for a long time, and we follow the rules, have made MANY friends on here, and regardless of how large Active Rain may grow, I would love for that original vision to be part of a larger cultured society.
I would like to challenge you to WRITE EXCELLENT CONTENT. Information people WANT to read, not something that makes people scratch their head and keep on clicking around until they find SOMETHING of Value!
After all, isn't that why we are here? To reach out to our most compatible authentic client that we can really connect with and share our passion for what we do with them.
If you are not in this business because you LOVE it, you LOVE the people, or you LOVE the process, and you want to help people, well then... Actually lets just assume those people are already OUT of the business thus far, and the ones that love to help their clients (more than they love themselves) are the only ones left to read this blog post. I want to hear from YOU GUYS... can you write some great content for your clients and the rest of the AR community?
****************************UPDATED POST ***************************************
This is just for my newbie readers, this post was not to intimidate you ... it should INSPIRE YOU to write the best content you can! Like with ANYTHING... practice makes it better and better.
This is like a kid watching the pros play NFL Football, and saying (I can almost hear it in a whinny voice) "I can't play that good... I'll never be able to play that good!" OR "I wanted to be a pro-football player, like him... but after seeing him play Maybe I'm just not a great football player".
Determination = Inspiration
Katrina - this post ROCKS! - I couldn't agree more (and thanks for the kind mention :-) I am amazed when I see members posting nothing but copied jokes or silly things - I still believe it's our online resume and the new business card of 2008. Let's all continue to put our best foot forward - Love Realty - what a concept!