There are those who are successful at marketing themselves, and then there are those who aren't so lucky. Here are some good ways to FAIL MISERABLY at marketing your business and your site:

• Who are you again? Not putting your name and website on every conceivable surface of marketing material is a way to take that important first step...to falling flat on your face in marketing.
• Yawn. Boring. Your website content is the same as every other website because you have not changed the pre-canned text that comes with your initial website.
• Mommy, that blinking picture is making me sick! Leave animated .gifs in the 1990's!
• We're not ready for your close-up. It's important for customers to see a face they can trust, but please not one that big.
• Dogs don't sell real estate. People do. Keep your images focused on you and your business.
• Not using the guest book and our other lead capture forms is a great way to not get any leads! Turn on your guest book and reap the benefits!
• You are the pre-eminent real estate expert, top-producing with that cutting-edge competitive advantage. So is everyone else. Focus on WHY your customers should trust you with the most important transactions of their lives. Don't insult them by just throwing around a buch of buzz words that they've heard from every other agent.
• Keep that old template you've had since 2000. Update your template to avoid looking tacky and outdated.
• Write every other word in a different font and color because you feel like it. Inconsistency in design is probably one of the best ways to distract potential clients. Keep your site clean, consistent, and attractive - and people will want to stay and read.
• Not investing in Search Engine Optimization because you still believe that you get the majority of your leads from the newspaper. Most people get their information from the Internet....you should be there, too.

 Site Examples

Example Customer Websites

www.livingonthemainline.com

www.harrynormansells.com

www.buysarasota.net

www.tucsonhomeconnection.com