Does anyone remember the song Video Killed the Radio Star? Back when MTV first started ( yes, I do remember that event ), some artists actually saw a decline in their album ( yes they had those then) sales due to the fact that once they could be seen and not just heard, they were no longer as popular.
Look at what the power of photos and video has done to the Real Estate Market. The way Real Estate is being sold and bought has changed dramatically and nothing that I know of has had more of an impact then the internet. A photo tour can literally make or break the possibility of a sale. A prospective Buyer will decide simply by the images presented on the MLS page whether or not a home is even worth visiting. If we can't get a Buyer to a property, we can't get the property sold.
Besides just the standard still photographs, there are 360 degree tours available of the property. I particularly love the tours that also offer a voice over to capture the " emotional feel " of actually walking through the home. People viewing a property from many miles away literally get the benefit of knowing what it would " feel " like to live in that particular home. This is a valuable tool being used to physically bring Buyers to visit a home. One such company that offers this exceptional service is Knightymestudios.com. Owner Tom Knight will be sharing his expertise on home tours this Friday, June 20th at 1 p.m. eastern time on Diva in the House-The Voice of Real Estate Staging. You can find Tom's profile right here on Active Rain and if you are a reader of Karen Dembsky's blogs you will be able to see some of his work which is absolutely fabulous!
Hope you will join us at www.radiosandysprings.com or listen to the archived show at www.radiosandysprings.com/diva.php
Cheers!
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