Digital Marketing During The Pandemic

By: Paul Smith

With 2020 roaring through, bringing tons of unexpected inconveniences, real estate agents have had to get creative. For the time being, traditional styles of real estate are put on pause. For Example, open houses, door knocking, and social events with the local community.

The agents of the team are using digital marketing to their advantage. Our website is current and we decided to start blogging about various topics. Our current listings have landing pages which we advertise on social media, and our agents go to the property to hold virtual open houses. Our website is also connected to an app to make it mobile friendly.

The utilization of videos can help you stand out when digital marketing. Your video content should be tailored to your audience and you should be personable. The goal is to create engagement from your audience. If you are just talking about the content but not showing any passion for it, people will not take you seriously and will not want to engage with you. If you show the passion for the content you are speaking about, people will look to you as a go to for that topic which creates the engagement you want. 

Finally, in order to be successful in digital marketing you need a good follow up system. If people are engaging in the content you are posting, it is important to reach out to them ask if they have any questions or thoughts of their own on that topic. If they ask a question, follow up right away. These people could become future clients so if you do not connect with them, it is a missed opportunity. Following up and periodic check ins keeps your name on their mind which means they will be more likely to use you when they are ready for real estate services.

If you are interested in joining a team that continues to learn, adapt, and grow contact us. If you want to learn more about how to be successful in digital marketing do not hesitate to reach out to me. You can reach me by phone or text at 856-392-1127 or by email at paul.n.smith1@icloud.com.

About Paul Smith: Paul served in the United States Army for over 3 years. After the Army, he became a real estate agent and joined TMFT. He has been a Realtor for about 3 years and became a full time agent last year.