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How to Rank on Google's Local Search

Real estate agents may find Google's Local Search to be one of your most important vehicles for obtaining clients or customers. Google is placing more and more importance on Local Search, including their newly implemented ZIP code targeting.

Is your business listed in Local Search, and if so, have you set it up correctly for best results?

Local Search Ranking Factors is the result of a study that involved 20 experts. The results are extensive and detailed. The article contains a list of 47 factors you need to consider, including negative factors to be aware of. It also has numerous links to further information and guides for Local Search.

Reprinted from SEO Diva.

Posted by Kay Frenzer-Zeeh ~ Real Estate SEO on 06/18/2008 03:37 PM

Comments (17)

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17 Comments on How to Rank on Google's Local Search

JUN

2008

KAy, Good information. I wasn't aware of the Google zip code targeting. I will definately be looking into this one. Thanks for the information.

Kay, I wasn't aware of Goole doing zip code targeting either. I will check it out. Thanks for sharing.

Good Post!

Kay, if I go on Google will it tell me how to get my business listed in local search?

@Jimmy and Michael - you're welcome!

@Christine - go to Local Search and follow the directions. I suggest you read the article I mentioned though, so you set it up optimally.

JUN

2008

Kay - Great article. I had seen this a while ago and never book marked it. I will be doing some reading now :)

Thank you for your post as I was not aware of the zip code targeting..I have added this to my bookmarks!

JUN

2008

Thanks for sharing I did not know about the zipcode search on google.

JUN

2008

Great info. I guess i need to read the article to make sure I am optimized for local searches too.

JUL

2008

@Bill - the article on local search is pretty involved but worth the read.

@Ginger & Mindy - zip code targeting is a new Google addition.

@Michael - for a real estate agent, being optimized for local is major!

SEP

2008

Thanks for sharing the information on the zip code targeting Kay. Many of my market report statistics blog include my target zip codes. I am definitely going to check it out. Great post.

OCT

2008

Kay..you are amazing! Thanks

OCT

2008

Thanks for the tip, Kay. I've already gone over to sign up!

Debi

OCT

2008

Great post - thanks so much for sharing! I will check it out also!

Thanks for sharing this Kay.

OCT

2008

How does one go about getting their business listed in the Local Search? I would be very interested in finding this out.

Troy - From what I understand Google Local has been folded into Google Maps. To find out how to get listed on Google Maps for free read Google Maps will list your Business for FREE! Hot Marketing Tip!

Gregory

Agent Headshots | Real Estate Photography
www.lahomephotography.com

Thanks for the great tip, Kay. I found this out a year or two ago and added us to our local area. This really is a great way to get noticed!

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