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How to Rank on Google's Local Search

By Kay Frenzer-Zeeh

Services for Real Estate Pros with Buzz Marketing Pros

June 18, 2008 08:37 AM

Real estate agents may find Google's Local Search to be one of your most important vehicles for obtaining clients or customers. Google is placing more and more importance on Local Search, including their newly implemented ZIP code targeting.

Is your business listed in Local Search, and if so, have you set it up correctly for best results?

Local Search Ranking Factors is the result of a study that involved 20 experts. The results are extensive and detailed. The article contains a list of 47 factors you need to consider, including negative factors to be aware of. It also has numerous links to further information and guides for Local Search.

Reprinted from SEO Diva.

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Jimmy McCall

JimmyMcCall.com - Cunningham, TN

The Ex-Mortgage Consultant

KAy, Good information. I wasn't aware of the Google zip code targeting. I will definately be looking into this one. Thanks for the information.

Jun 18, 2008 08:44 AM

Michael Setunsky

Woodbridge, VA

Your Commercial Real Estate Link to Northern VA

Kay, I wasn't aware of Goole doing zip code targeting either. I will check it out. Thanks for sharing.

Good Post!

Jun 18, 2008 09:22 AM

Christine L

Property Cupid, LLC - Chandler, AZ

Broker

Kay, if I go on Google will it tell me how to get my business listed in local search?

Jun 18, 2008 01:38 PM

Kay Frenzer-Zeeh

Buzz Marketing Pros - Chandler, AZ

Real Estate SEO

@Jimmy and Michael - you're welcome!

@Christine - go to Local Search and follow the directions. I suggest you read the article I mentioned though, so you set it up optimally.

Jun 18, 2008 03:12 PM

Bill Gassett

RE/MAX Executive Realty - Hopkinton, MA

Metrowest Massachusetts Real Estate

Kay - Great article. I had seen this a while ago and never book marked it. I will be doing some reading now :)

Jun 19, 2008 01:22 AM

Ginger Walker

Keller Williams Realty - Stafford, VA

Realtor e-PRO,CSP

Thank you for your post as I was not aware of the zip code targeting..I have added this to my bookmarks!

Jun 19, 2008 03:21 AM

Mindy & Jay Robbins

Robbins Real Estate - Dallas, TX

Expect Excellence from Robbins Real Estate

Thanks for sharing I did not know about the zipcode search on google.

Jun 23, 2008 02:00 PM

Michael Sahlman

www.HomesForVIPs.com - Keller Williams Realty - Miami Beach, FL

e-PRO - Miami Beach Florida Luxury Homes

Great info. I guess i need to read the article to make sure I am optimized for local searches too.

Jun 25, 2008 03:26 PM

@Bill - the article on local search is pretty involved but worth the read.

@Ginger & Mindy - zip code targeting is a new Google addition.

@Michael - for a real estate agent, being optimized for local is major!

Jul 02, 2008 02:03 PM

Lanre-"THE REAL ESTATE FARMER" Folayan

Samson Properties - Bowie, MD

I don't make promises.I deliver results.SOLD HOMES

Thanks for sharing the information on the zip code targeting Kay. Many of my market report statistics blog include my target zip codes. I am definitely going to check it out. Great post.

Sep 13, 2008 03:59 PM

Bobby Wallace

Vacant Land Solutions - Charleston, SC

Sell Your Vacant Land The Hassle Free Way!

Kay..you are amazing! Thanks

Oct 05, 2008 10:47 AM

Debi Boucher

Real Estate Showcase Photography - Woodland Park, CO

"Realtor Showcase" - Real Estate Photography/Virtual Tours

Thanks for the tip, Kay. I've already gone over to sign up!

Debi

Oct 07, 2008 07:56 AM

Norma J. Elkins

Elite Realty Group - Morristown, TN

Realtor - Elkins Home Selling Team

Great post - thanks so much for sharing! I will check it out also!

Oct 07, 2008 11:27 PM

Nakia Evans

Urban Living Realty LLC - Baltimore, MD

Baltimore MD, Flat Fee MLS Services & HUD Homes

Thanks for sharing this Kay.

Oct 08, 2008 11:04 AM

Troy Erickson AZ Realtor (602) 295-6807

HomeSmart - Chandler, AZ

Your Chandler, Ahwatukee, and East Valley Realtor

How does one go about getting their business listed in the Local Search? I would be very interested in finding this out.

Oct 27, 2008 07:58 AM

Gregory Storm

www.LAHomePhotography.com - Los Angeles, CA

Real Estate Photographer

Troy - From what I understand Google Local has been folded into Google Maps. To find out how to get listed on Google Maps for free read Google Maps will list your Business for FREE! Hot Marketing Tip!

Gregory

Agent Headshots | Real Estate Photography
www.lahomephotography.com

Oct 27, 2008 09:06 AM

Kris Kombrink ~ The Kombrink Team

RE/MAX Excels - Chicago's Western Suburbs - Geneva, IL

Thanks for the great tip, Kay. I found this out a year or two ago and added us to our local area. This really is a great way to get noticed!

Oct 27, 2008 09:13 AM

How to Rank on Google's Local Search

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