The prime directive in marketing is anticipating what is needed and wanted. This requires the ability to observe and predict trends. As a friend of ours used to say “ride the horses in the direction they are going”.  In other words, think  and creat!

 

When you have identified that direction and position your product or service accordingly, your target market will respond. As early as 2018, we had noticed that we were ready to expand our services to include other luxury business along with our luxury real estate branding and strategic marketing business.

 

At the end of 2019, we were busy formulation the re-design of our website and marketing materials to include this new aspect in our promotion.  Early in March, we were dining at our favorite sushi place, Arigato, in Santa Barbara. Sitting next to us at the bar was a former commercial real estate clients.

 

 She had sold her business in Los Angeles, moved to Santa Barbara, where she expanded  her coaching company.  She was excited about working with us once again in a new capacity.

 

We started the project on March 16, when the lock down began.  Our horses were ready and eagerly chomping at the bit to get going. We worked on re-branding and designing her website. The same principles that we use in real estate when it comes to branding and marketing apply in all fields.

 

Due to travel restrictions, we continued working with our long standing clients in preparing and updating their websites, marketing pieces and newsletters.  We were also getting ready for their busy season which will start towards the end of the year.  

 

We also had the opportunity to work on a branding and marketing plan for a potential large real estate development. This is on hold until we can travel out of the country.

 

October Active Rain Challenge.  

 

This challenge is graciously hosted  by the dynamic duo of Anna Banana Kruchten Broker, CRS, Intructor and Carol Williams.  Thank you both! 

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

“We help you get to the listing table more often and win listings more frequently!”

 

— Ron & Alexandra Seigel, Managing Partners