One of the challenges of blogging is that things change.
You may change your brokerage, so just think about every website and every mention you have of your brokerage and the hassle it will be to update?? Now you can limit your risk in ActiveRain by keeping your brokerage mentions to your blog signature (easy to update if you ever change).
But how about the content of blog posts?
Obviously some posts are like the daily newspaper. They cover a topic and are disposable. The Applefest was two weeks ago, so anything I wrote about that, or last year's Christmas parade or the performers at the 4th of July event doesn't carry much weight today. And there is a risk that someone looking for information on the 2020 event is going to find a 2017 post and not pay attention to the dates and think it's current.
Other blog posts, it's important to go back and refresh them. Ever get a call asking about new construction in a community that finished the last new house 2 years ago? It's NEVER happened to me (my nose is growing for some reason!!!). To make a post evergreen, we need to either write it with information that won't change, or be willing to go back and update as needed. So that might mean backtracking to old posts, old IDX pages, etc., and bringing them up to date so that when you get the desired result: someone FINDS that post AND they don't think you're providing misinformation.
And let's not forget about contact information.
Are you pointing to the right email? Phone number? Websites? Your service area?
I cannot count the number of times I'm researching a possible agent for a referral and click their website link and get a "THIS DOMAIN IS FOR SALE" or some similar message.
So are you up to date?
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz
P.S. I'll say nothing about profile photos, kettle, meet pot :)
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