Yesterday I listed three reasons why I'll continue to reach out to customers on the internet.

 

mynameismike Reading that post prompted my friend and fellow loan officer Tom to twitter me, then call me from halfway across the US.  We had a great chat.   He doesn't blog, he doesn't video, he doesn't add to the internet.  Tom is a self described internet "end user", and that's ok.

In the course of the conversation he stated that he didn't understand why I limited myself to working local. 

Good Question.

  • Yes, we can do a loan via the internet.
  • Yes, we can converse by phone, by email, and by fax.
  • Yes, we never have to meet face to face.

And yes, I've closed loans for people I've never met who were clear across the country.

But I corrected him and said that I don't limit myself, but instead I prefer to work with borrowers locally.

Why?

To this borrower, this is probably the single most important transaction they are every going to make.  Everyone knows that with the Rate Shopping, the APR Shopping, and Bait & Switching that goes on, there's a millions ways to screw this transaction up.  Not to mention the unethical, dishonest salesmen posing as Loan Officers.

Given all of that.  I prefer to work with local borrowers for just one reason...

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4 Comments on One post leads to another...

JUN
19
2008
Localism Sponsor

Hi Mike - I've been following your posts about this.  First about your Zillow experience, and then yesterday's post as well.  I must say that as a real estate broker, I also  prefer to work with local professionals.  I've had clients use an out of state lender, and while it occasionally goes just fine, there are often problems.  Even with the internet, phones and faxes, it's still a relationship and problem solving business.  That's easier to do face-to-face.

12:40pm • #1

It's true, a lot of people feel much more comfortable when they can look directly into their mortgage broker's eyes. We usually let them take the lead as far as whether they want to meet or not.

12:46pm • #2
213,637 Points 51 Featured Posts Outside Blog

Gretchen  - You are much to kind!  Thanks for following.  Mortgages are not a commodity.  The internet, technology  and the flow of information makes it easier for borrowers to think of them that way.  What if there was no internet?  No faxes?  What if to get a loan you had to walk in and sit face to face with a loan officer?  You can bet a whole bunch of the unethical stuff wouldn't happen.  Bait and Switch people and they'll be waiting for you in the parking lot. To me, I want to use the best of the internet and technology, and apply it in the same old fashioned way as days gone by.  That's my perfect world anyway.

January - Are you actively marketing outside your area? Or are you actively marketing only inside your area?  That was the crux of our conversation last night. 
Active Mike

1:15pm • #3
JUN
20
2008
4 Featured Posts

Mike,

Just wanted to say how much I enjoyed this post.

The local market is correct.  When we have clients that are making such a huge purchase, its better to have that one on one and make sure they get the correct advice. 

 

2:12am • #4

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Mike Mueller

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