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Why Pricing Your Charlotte Area Home Right Matters This Fall [INFOGRAPHIC]

By
Real Estate Agent with Savvy + Company (704) 491-3310 228209

Why Pricing Your Charlotte Area Home Right Matters This Fall [INFOGRAPHIC]

 

Sellers often want to ‘push the envelope’ when it comes to pricing their home. Many will say, “Well, if it doesn’t sell, we’ll simply lower the price until it does.” While that may work for the rare few, most sellers’ homes will wind up selling BELOW the original market value when they overprice - even in this market.

 

Pricing Your home right MATTERS

 

Why? The reason is really very simple - you have put doubt in buyers’ minds, making them think that there is something wrong with your home when you keep having to reduce the price. Now, that said, expediency matters. We recently had a seller who listed a little high to test the market and after 2 days without an Offer, they reduced their price…and the home sold right away. 

 

The problem is that most sellers who do push the envelope, feel strongly about ‘giving it some time’ at the price that is too high. The more time that goes by between listing and hitting the right price, the farther below the original list price you are going to be. Not only does this cost you money but, it also costs you agonizing time-on-the-market. 

 

Bottom Line


• As a seller in today’s market, you may think pricing your home on the high end will result in a higher final sale price, but the opposite is actually true.

• To sell your home quickly and for the best possible price, you should eliminate buyer concerns by pricing your home competitively from the very beginning.

• Thinking of selling your home? Let’s talk!  We will provide you the guidance you need to price your home right this fall.

 

Mis-Pricing Results

 

© Debe Maxwell | The Maxwell House Group | RE/MAX Executive | CharlotteBroker@icloud.com | Why Pricing Your Charlotte Area Home Right Matters This Fall [INFOGRAPHIC]

Comments(12)

Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Debe - whether it is "pushing the envelope" or some other strategy, actions have consequences.  Having local knowledgeable successful real estate representation, like you, in the Charlotte North Carolina area is a "must".  

Oct 28, 2020 04:29 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Debe. Correct pricing is critical in your market area where homes are moving quickly and competition is high. Enjoy your day!

Oct 28, 2020 05:13 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Debe Maxwell, CRS - a good chart says it all.  The one you show speaks loudly.

Oct 28, 2020 05:49 AM
Jeffrey Richman
Immediate Home Solutions - Waxhaw, NC
Creative Real Estate Specialist

Hi Debe,

A very timely piece, especially in this market.  Many excellent points are made in a very short time

Oct 28, 2020 05:58 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Debe! Great information and graphic. By the way, great to see you in the conference call. Thank you for all you do!

Oct 28, 2020 06:26 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Thank you, Michael Jacobs and I do agree that having an agent with in-depth knowledge of the market is priceless - in any market.

Oct 28, 2020 07:09 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

It really is, Wayne Martin! Regardless of the market, homes have to appraise!  

Oct 28, 2020 07:09 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Thank you, Grant Schneider! You know I created that second graph in the recession. The same principle applies in a hot market too; the time is just shorter in a hot market! 

Oct 28, 2020 07:11 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Thank you, Jeffrey Richman! Hey we missed you yesterday! I hope all is well with you.

Oct 28, 2020 07:12 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Well, thank you so much and it's great to see you at our meetings too, Rocky Dickerson!

Oct 28, 2020 07:12 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

The preception that is created from price reductions is one of the greatest reasons used by stagers to help sellers better understand the value of creating a positive impression! 

Oct 28, 2020 08:34 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

There you go, Sharon Tara! There is more than one benefit to pricing it right in the beginning AND staging a home simultaneously. 

Oct 28, 2020 09:56 AM