It is my humble and genuine opinion that success in any business is based on genuine relationships. And the more of these strong relationships you have, the more successful your business will be. This is true in any market – good, bad, or otherwise. You probably believe in the same theory, or you wouldn't be here on Active Rain, you wouldn't be readin this, or someone who thought you could benefit from this topic wouldn't have given you a copy.
With this in mind, I'm recommending the national bestseller, The Go-Giver: A Little Story about a Powerful Business Idea by Bob Burg and John David Mann, as the latest addition to the Power Reading Series for Realtors, part of a Gift of Knowledge CD package that I give to my referral partners all across the United States.
In the book, the authors create a compelling parable as a tool for revealing the Five Universal Laws of The Go-Giver (someone who is focused on giving and not getting) and how anyone can master this art of positive persuasion and dramatically increase their bottom line!
For co-author Bob Burg, being a Go-Giver means adding value to others in a way that helps them significantly, while at the same time, increases your own sense of joy and improves your bottom line. The book, he says, was designed "to help change that common belief that you can either help others OR help yourself, but not both at once."
Here are the Five Universal Laws of the Go-Giver as outlined by co-author Bob Burg:
- The Law of Value: Your true worth is determined by how much more you give in value than you take in payment.
- The Law of Compensation: Your income is determined by how many people you serve and how well you serve them.
- The Law of Influence: Your influence is determined by how abundantly you place other people's interests first.
- The Law of Authenticity: The greatest gift you have to offer is yourself (i.e., your "authentic" self).
- The Law of Receptivity: The key to effective giving is to stay open to receiving.
Bestselling author Bob Burg, who regularly appears on the motivational rally circuit with Zig Ziglar, Coach Lou Holtz, Les Brown, and former U.S. President Gerald Ford, has become known for his entertaining style, while providing information that is hard hitting, immediately applicable, and profitable! And The Go-Giver, which he co-authored with Mann, is no different.
But, before you go out and invest your time and money in this excellent book, I have a great Gift of Knowledge interview with Bob Burg on the subject of the Go-Giver, and how it specifically applies to professionals in our industry. In the interview, Burg reveals how together we can utilize his principles to increase our success in business and in our personal lives as well.
The interview is called The Go-Giver: Cultivating Business Relationships, and if you'd like a copy of the CD, please don't hesitate to give me call @ 813.600.5488 or drop me an e-mail at rwesler@hfplending.com.
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