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Monday Morning Musings - Original or Purchased Content

By
Real Estate Agent with HomeSmart Real Estate AZ Broker BR030809000

 

 

Good Morning or Good Afternoon!

 

Recently I've been seeing quite a bit of duplicate content from many bloggers on AR. The exact same title, graphic, charts and wording.  I haven't seen this for a long time on AR.  Maybe it's been going on and I just didn't notice.  The question I have is - why do bloggers think buying content that is used by many other agents is a good idea?  In my opinion that is not going to help those bloggers SEO. 

 

Original content is effective towards building your reputation and SEO.

 

Just think about it and do a little research.  When I've got more time I'll write more about it.  For now, go to BLOGS and see how many duplicate titles and content you see. Ask yourself.....is that what's best for getting found online?

 

 

 

 

 

 

 

 

 

 

 

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Comments(19)

Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Anna Banana Kruchten CRS CRB, Phoenix Broker there's nothing that trumps "original content"..... once it becomes "canned" it's like "tits on a bull" ..... just sayin'

Nov 16, 2020 09:13 AM
Anna "Banana" Kruchten

Oh you nailed it Barbara Todaro !  Good way of making that a  VERY clear picture in ones mind.  Tits on a bull!  LOL. 

Nov 16, 2020 02:05 PM
Kathleen Daniels, Probate & Trust Specialist

OMG Barbara Todaro You used trump and tits in the same sentence ... LMAO.  

Nov 17, 2020 08:34 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Anna,

I have seen this, including direct content from magazines claimed as theirs, and I was so surprised that this very post was featured.  Love Barbara Todaro 's comments on the bull's anatomy.  A

 

 

 

 

 

 

 

Nov 16, 2020 10:28 AM
Anna "Banana" Kruchten

Really Ron and Alexandra Seigel , featured?  Hmmmm  I'm with you on Barbara Todaro tits on a bull!!

Nov 16, 2020 02:04 PM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Our company advertised that we could post blogs on the websites they provide.  This was during the debacle of AR having lost June.  I checked it out and we can use article approved by our company.  What a let down.  Then again, it led me to getting my husband in gear to create my own website/blog where I can always do my own thing.

Nov 16, 2020 11:32 AM
Anna "Banana" Kruchten

Chris Ann Cleland good call on having your husband be the copywriter for you. As you and I both know........far FAR smarter idea of having ones own content.

Nov 16, 2020 02:03 PM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Hmm. I just saw two with the same title in the last hour but I only clicked on the oldest post assuming that the newest one was a reblog Anna Banana Kruchten CRS CRB, Phoenix Broker . Now I'll have to go back and check. It will lower my opinion of both blogers if they each claim it's their original content.

Nov 16, 2020 12:53 PM
Bob "RealMan" Timm

Yup! Shame on Walter and Jennifer. Exact same title, picture, and content.

Nov 16, 2020 01:01 PM
Anna "Banana" Kruchten

Bob "RealMan" Timm my intent isn't to shame them or call them out but rather to assist them in thinking about this a bit more. My guess is somebody has been working hard selling agents this idea and they're buying it because is appears simple, easy and no work.  Lot of down side on it but a saleperson isn't going to point that out, now are them?  NOPE!

Nov 16, 2020 02:00 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Anna - there has long been stuff 'going on' in this forum.  I have reported examples at times but actually it is so prevalent(at times) doing so can become quite a chore.  

Nov 16, 2020 01:00 PM
Anna "Banana" Kruchten

Michael Jacobs could it be because we no longer have blogging webinars etc. 

Nov 16, 2020 02:01 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Anna Banana Kruchten CRS CRB, Phoenix Broker - my guess is that people who use those blogs don't understand how using original content can enhance their web presence and even more, don't care about it.  Many may feel this is not part of how they want to spend their time. 

 

Nov 16, 2020 01:04 PM
Anna "Banana" Kruchten

Sheri Sperry - MCNE® agreed.  And nobody is teaching them a better and more effective way of getting found online.

Nov 16, 2020 02:02 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Interesting!  Crazy that buying content can be that attractive, but not enough thought put into why that's not a good idea!  Argh!

I remember about 6-7 years ago I googled myself and found my AR post on another realtor's website!  Someone found my post and sold it to another realtor!  My head was inflated for about 30 seconds!

Nov 16, 2020 02:40 PM
Anna "Banana" Kruchten

Yes I've seen that happen with some of my things, especially a couple of ebooks I did way back in 08 years.  it came down.  Can't believe the gal/guy that took yours sold it to another person?  That's low.

Nov 16, 2020 02:57 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Anna I have also been seeing more and more of the same thing.  However, usually it is from the Real Estate Company they work for, especially the larger ones like Berkshire Hathaway, or Keller Williams.  So it is not necessarily bought, but provided by their advertising departments.

Nov 16, 2020 03:29 PM
Anna "Banana" Kruchten

Hi @georgeGeorge Souto just saw another one and it's so canned to me.  It doesn't really make a difference if it's purchases or given to by their company - either way I don't think it's going to add the value to being foun online for agents.  If it did we'd all be doing it that way, right?

Nov 16, 2020 03:43 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Anna- it's been going on forever. People will buy content thinking that, and I suppose they think it's only going to their target area. I've received the same email within minutes of each other from different agents with the exact same content. Guess what I did with them. 

 

Nov 16, 2020 06:40 PM
Anna "Banana" Kruchten

That's what I'm talking about Kathy Streib !  I too get the exactl same info from a number of lenders week after week and they all go to my trash file.  

Nov 16, 2020 07:52 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Anna, one of the many reasons you do not see me doing the same old canned Market Reports.... want to differentiate myself from the masses, now keep in mind canned stuff is good too on other platforms.... just here we get a chance to really shine and show who we are so why would I want to be vanilla...Endre

Nov 16, 2020 11:35 PM
Anna "Banana" Kruchten

You do exactly that Endre Barath, Jr. and you do get noticed!  You vanila?  Not a chance!!

Nov 17, 2020 03:56 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Anna Banana Kruchten CRS CRB, Phoenix Broker - that certainly does not help the blogger. The more original and wel thought out the content the bigger the bang

Nov 17, 2020 03:13 AM
Anna "Banana" Kruchten

Agreed Grant Schneider - the bigger the bang with well thought out original content.

Nov 17, 2020 03:56 PM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Anna Banana Kruchten CRS CRB, Phoenix Broker, it happens here and on other platforms. I share articles on FB but never claim them to be my own. 

 

Nov 17, 2020 05:55 AM
Anna "Banana" Kruchten

Yes it does....and I am noticing how vanilla they all sound Beth Atalay . Thanks for the feature in my favorite group!

Nov 17, 2020 03:57 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Anna,  I like to be orignal with my blogs and sometimes if I do nopt have anything to say, I skip blogging.

 

Nov 17, 2020 07:27 AM
Anna "Banana" Kruchten

LOl that's a good idea for many of us Will Hamm !

Nov 17, 2020 03:58 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Creating original content ensures people know you know stuff. That's important if we want them to call us!

Nov 17, 2020 07:40 AM
Anna "Banana" Kruchten

And you've doing exactly that with your very well thought out posts Kat Palmiotti . Very impressive!!

Nov 17, 2020 03:58 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Hello Miss Anna Banana Kruchten CRS CRB, Phoenix Broker 

In a word, NO.

It is not what is best. 

AND, It is not helping the overall ranking of ActiveRain. While it may not hurt it does not help. 

Nov 17, 2020 08:27 AM
Anna "Banana" Kruchten

We're on the same page on this one Kathleen Daniels, Probate & Trust Specialist .  It doesn't help the blogger or AR.

Nov 17, 2020 03:59 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

FEATURED IN CRAP-TACULAR

 

Mr. Crappy Says

Flush the Canned

Duplicate Content

💩💩

💩

 

Nov 17, 2020 08:37 AM
Anna "Banana" Kruchten

Thanks!!

Nov 17, 2020 03:59 PM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Thanks for drawing attention to this, Anna Banana Kruchten CRS CRB, Phoenix Broker - original content only. I'm also getting a slew of email newsletters of late from agents, the content is so canned, and so similar. How is that going to build relationships 

Nov 17, 2020 01:22 PM
Anna "Banana" Kruchten

I don't even want to get started on newsletters!!  I get a bunch of them aimed at sellers.....and I'm not a client and don't even live in the same area.  Not sure who that makes sense to Debb Janes EcoBroker and Bernie Stea JD .  If you want to keep in touch with other agents at least aim the info towards them.

Nov 17, 2020 04:01 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

I can usually spot plagiarized or purchased content a mile away. Why would anyone want generic canned content used by others? The joy of blogging is sharing our knowledge, showing our personality and developing our voice on a given subject. It's what makes each of us unique.

Nov 17, 2020 02:06 PM
Anna "Banana" Kruchten

Yes you are very good at seeing this type of post Carol Williams . And I appreciate that.  I've been focused on other things lately and it's interesting that non-orginal content is popping out all over the place.

Nov 17, 2020 04:02 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

We've discussed this many times but I laugh when the agents don't even change up the titles! So G has 100 posts with the same titles all over the place! 

I haven't really seen it like years ago. I no longer follow the blog roll now thanks to the robo spammers.

Nov 19, 2020 11:16 AM
Anna "Banana" Kruchten

Exactly Lyn Sims for some reason I'm seeing more of this lately and agents just don't understand this isn't helping them.  They think it is.....so until they figure it out se la vie!

Nov 19, 2020 11:39 AM