I just heard that Original Schlitz will return to store shelves!! June 24th was the big day!
The community is invited to Libiamo Restaurant, 221 W. Galena St., originally Schlitz's Brown Bottle tasting room where Schlitz beer brewed with it's original formula will make a comeback. All are invited to the event, starting a 12 noon, to sample the 1960s formula.
After the tasting ceremony, the beer will be ceremoniously delivered to 50 locations throughout Milwaukee, including Comet Café, Nomad, Sobelman's, Wolski's, Y Not II and many more.
The Schlitz Milwaukee brewery was closed in the early 80's, after a change in formula and a strike causing a loss of market share. Through the mid 1970s, Schlitz was the second largest beer in the United States behind Budweiser.
The beer brand is now owned by Pabst. In Milwaukee, Pabst's beer is contract brewed by the Miller brewery, and the original Schlitz formula is being produced here as well.
Update 7/15 The old fans of Schlitz are running out to get their favorite brew --- the stores can't keep it on their shelves!
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Posted by April Hayden-Munson RE/MAX Realty 100