If 2020 has taught us nothing else, it should have taught us being prepared matters.
Even under routine circumstances, being a real estate professional requires a good level of preparedness.
Business can ebb and flow.
You can be a week from a closing and suddenly the tenant refuses to move out.
The sure thing buyer walks into a new construction model home WITHOUT YOU.
Websites crash.
Brokerages sell to other brokerages.
Laptops crash.
Cell phones go for a swim.
Niches that are good one year may suffer a hard blow the next year.
Then throw in 2020 specific COVID wrinkles. We were fortunate in Ohio that real estate was always considered an essential service, so while there were precautions taken for COVID, business could and DID continue. Yes, this year had a few more curveballs than usual, but nothing we couldn't push through. Our niche did slow a bit early in the year thanks to stock portfolios tanking and snowbirds getting stuck wherever they'd flown to, but both rebounded in time.
Obviously we're in a business that requires cash reserves and much of those expenses are predictable.
Taxes to be paid.
MLS dues.
Designation memberships.
Office fees.
Have you done what you can to prepare for the next hiccup?
Websites and cell phones and computers backed up?
Performed a blog export recently?
Do you have plans to use slower times to be ready for the faster times?
Have you examined your business thoroughly to understand the risks from market shifts?
Reviewed where your business comes from?
What's working and what's not?
Got a skill or tool you know you need to add?
Now's the time to work on your preparedness, because when it hits the fan it's a little too late. The TP will already be off the shelf.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz
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