Regional Marketing Center vs. Real Estate Office?

For those of you who read my last post, my office is now called Prudential New Jersey Properties West Essex Regional Marketing Center. When I first heard "Marketing Center"...I thought..ugh, we sound like the town printing company not a real estate office. Then I attended North Central Jersey Association of Realtors (NCJAR) Symposium and James Pugliese was one of the guest speakers ("Mega-Agent 2008: Secrets of the Pro's") and one of his "secrets" was--to develop marketing centers, not real estate offices. I'm thinking my broker must've got wind of Jim's secret before the merge! LOL! This was the first time I heard one of Jim's seminars and I'm glad that I did. If you have the opportunity to attend one of his seminars and/or trainings program, don't miss it.